Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making

Telling more than we can know: Verbal reports on mental processes.

1977 • 10,326 citations

Feeling and thinking: Preferences need no inferences.

1980 • 7,533 citations

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

1982 • 7,512 citations

Controlled and automatic human information processing: I. Detection, search, and attention.

1977 • 5,510 citations

Communication and Persuasion: Central and Peripheral Routes to Attitude Change

2015 • 4,885 citations

The Emotional Brain

1996 • 3,578 citations

Delay of Gratification in Children

1989 • 3,286 citations

Cognitive, Affective, and Attribute Bases of the Satisfaction Response

1993 • 3,169 citations

Out of Control: Visceral Influences on Behavior

1996 • 2,565 citations

Social cognition, 2nd ed.

1991 • 2,433 citations

Controlled and automatic human information processing: I

1977 • 2,264 citations

The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction

1991 • 2,124 citations

Consumer Choice between Hedonic and Utilitarian Goods

2000 • 2,036 citations

Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction

1993 • 1,959 citations

The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations

1986 • 1,907 citations

The Buying Impulse

1987 • 1,875 citations

Emotion: Clues from the Brain

1995 • 1,621 citations

Impulsivity and Inhibitory Control

1997 • 1,366 citations

Time-inconsistent Preferences and Consumer Self-Control

1991 • 1,360 citations

Heuristic and systematic information processing within and beyond the persuasion context.

1989 • 1,295 citations

Positive affect and decision making.

1993 • 1,181 citations

The Power of Feelings in Understanding Advertising Effects

1987 • 1,098 citations

On cognitive busyness: When person perceivers meet persons perceived.

1988 • 1,069 citations

Early processing of visual information

1976 • 1,039 citations

Mood States and Consumer Behavior: A Critical Review

1985 • 1,031 citations

The Price Knowledge and Search of Supermarket Shoppers

1990 • 1,017 citations

Central and peripheral routes to persuasion: An individual difference perspective.

1986 • 881 citations

Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice

1998 • 816 citations

Measuring the Affective and Cognitive Properties of Attitudes: Conceptual and Methodological Issues

1994 • 813 citations

Out of Control

1995 • 812 citations

The Role of Mood in Advertising Effectiveness

1990 • 507 citations

When comparisons arise.

1995 • 468 citations

Cognitive Effort, Affect, and Choice

1997 • 413 citations

A Perceptual-Motor Theory of Emotion

1984 • 399 citations

Choice processing in emotionally difficult decisions.

1997 • 342 citations

Measuring and Modifying Consumer Impulsiveness: A Cost‐Benefit Accessibility Framework

1996 • 323 citations

Vividness Effects: A Resource‐Matching Perspective

1997 • 287 citations

Effects of attention to symbolically presented rewards on self-control.

1973 • 285 citations

Examining the Vividness Controversy: An Availability-Valence Interpretation

1986 • 240 citations

Factors Affecting the Impact of Negatively and Positively Framed Ad Messages

1997 • 223 citations

The fleeting gleam of praise: Cognitive processes underlying behavioral reactions to self-relevant feedback.

1990 • 214 citations

Towards a general theory of anger and emotional aggression: Implications of the cognitive-neoassociationistic perspective for the analysis of anger and other emotions.

1993 • 182 citations

The Effect of Vivid Attributes on the Evaluation of Alternatives: The Role of Differential Attention and Cognitive Elaboration

1989 • 181 citations

Trend Effects and Gender Differences in Retrospective Judgments of Consumption Emotions

1996 • 178 citations

The influence of positive and negative affect on cognitive organization: Some implications for development.

1990 • 166 citations

Review of Statistical Methods for the Behavioral Sciences.

1957 • 128 citations

Effortfulness and flexibility of dispositional judgment processes.

1997 • 100 citations

Emotion and self-theory.

1993 • 79 citations

The decision maker who came in from the cold

1993 • 25 citations

Deleted Work

1955 • 0 citations