Factors Affecting the Impact of Negatively and Positively Framed Ad Messages

Baba Shiv, Julie A. Edell, John W. Payne

DOI: 10.1086/209510

Journal of Consumer Research

Data up to Jan 2025

Published1997

Citations223

References1

Fields

Psychology Computer science Library science

Total Citations Per Year

Abstract

References (1)

Detecting and Explaining Vividness Effects in Attitudinal Judgments

1984 • 304 citations

Cited By (0)

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