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The Power of Feelings in Understanding Advertising Effects

Julie A. Edell, Marian Chapman Burke
DOI: 10.1086/209124
Journal of Consumer Research

Data up to Jan 2025

Published1987
Citations1,098
References0
Fields
PsychologyPhysicsBusinessAdvertisingSocial psychologyQuantum mechanics

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The Power of Feelings in Understanding Advertising Effects (1987) – Journal of Consumer Research | Metascience Observatory Explorer