Selecting Scales to Measure Attitude Change

The Measurement of Meaning

1957 • 8,915 citations

Techniques of attitude scale construction.

1957 • 1,569 citations

The measurement of values

1959 • 441 citations

Experimental Studies of Changes in Attitudes: I. A Study of the Effect of Oral Argument on Changes of Attitude

1935 • 84 citations

Experimental studies of changes in attitude. II. A study of the effect of printed argument on changes in attitude.

1936 • 54 citations

Can Attitude Measurement Predict Consumer Behavior?

1965 • 30 citations

A New Technique for Measuring Advertising Effectiveness

1956 • 14 citations

A New Tool for Sales Managers

1964 • 5 citations