Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising?

Understanding Attitudes and Predicting Social Behavior

1980 • 25,812 citations

Advances in Consumer Research

2014 • 13,596 citations

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

1982 • 7,512 citations

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

1983 • 4,388 citations

Hedonic Consumption: Emerging Concepts, Methods and Propositions

1982 • 4,042 citations

Advances in Consumer Research

1983 • 2,905 citations

Content Analysis in Consumer Research

1977 • 2,255 citations

Positioning: The Battle for Your Mind

1981 • 1,117 citations

To Have or to Be

1976 • 938 citations

The World of Goods

1982 • 937 citations

Current issues and research in advertising

1978 • 918 citations

Attitude toward the AD as a Mediator of Consumer Brand Choice

1981 • 791 citations

The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach

1982 • 619 citations

The Distorted Mirror: Reflections on the Unintended Consequences of Advertising

1986 • 616 citations

In the Shadow of Man

1971 • 589 citations

How advertising works: A planning model.

1980 • 522 citations

Advertising, the uneasy persuasion: Its dubious impact on American Society

1985 • 411 citations

Images of Ourselves: The Good Life in Twentieth Century Advertising

1985 • 377 citations

The Distorted Mirror: Reflections on the Unintended Consequences of Advertising

1986 • 376 citations

The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach

1982 • 285 citations

The role of emotion in advertising

1984 • 280 citations

Measuring the Cultural Values Manifest in Advertising

2012 • 273 citations

Advertising, The Uneasy Persuasion: Its Dubious Impact On American Society

1984 • 270 citations

Advertising Management

1976 • 186 citations

Reality in Advertising

1961 • 172 citations

Advertising and consumer psychology

1986 • 169 citations

Market Segmentation and Positioning in Specialized Industrial Markets

1985 • 157 citations

The Changing Language of a Consumer Society: Brand Name Usage in Popular American Novels in the Postwar Era

1985 • 99 citations

Why people buy

1987 • 99 citations

Emotion and Persuasion in Advertising: What We Do and Don't Know About Affect

1983 • 90 citations

An Attitudinal Framework for Advertising Strategy

1972 • 66 citations

Nonverbal Communication in Advertising

1988 • 61 citations

The World According to Television.

1985 • 18 citations