Measuring Multiple Emotional Responses to a Single Television Commercial

An approach to environmental psychology

1974 • 6,580 citations

Adaptation-Level Theory

1965 • 2,566 citations

Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change

1981 • 1,852 citations

Evidence for a three-factor theory of emotions

1977 • 1,757 citations

Learning Theory and Behavior

1962 • 1,634 citations

The Power of Feelings in Understanding Advertising Effects

1987 • 1,098 citations

Research with the mood adjective checklist

1965 • 524 citations

Warmth in Advertising: Measurement, Impact, and Sequence Effects

1986 • 522 citations

The Impact of Feelings on Ad-Based Affect and Cognition

1989 • 513 citations

Affective judgment and psychophysiological response: Dimensional covariation in the evaluation of pictorial stimuli.

1989 • 497 citations

Cognitive and Affective Priming Effects of the Context for Print Advertisements

1990 • 435 citations

Individual Differences in Autonomic Response: Conditioned Association or Conditioned Fear?

1985 • 349 citations

The role of emotion in advertising

1984 • 280 citations

A profile of responses to commercials.

1979 • 215 citations

MEASURES OF EMOTION

1989 • 179 citations

A reaction profile for TV commercials.

1971 • 161 citations

Developing a typology of affective responses to advertising

1990 • 154 citations

The effects of emotion on episodic memory for television commercials.

1989 • 47 citations

The Buying Process: Effects of and on Consumer Mood States

1987 • 36 citations

Emotional States and Decision Making

1990 • 19 citations

MANAGING THE CREATIVE EFFORT: PRE-PRODUCTION AND POST-PRODUCTION MEASURES OF EMOTIONAL RESPONSE 1

1993 • 15 citations

the Effects of Advertisements on Consumers' Mood States: an Interactive Perspective

1988 • 5 citations