A Probit Model of Choice Dynamics

Discrete Choice Analysis: Theory and Application to Travel Demand.

1987 • 5,931 citations

A Logit Model of Brand Choice Calibrated on Scanner Data

1983 • 1,834 citations

Impact of Sales Promotions on when, what, and how Much to Buy

1988 • 983 citations

Variety Seeking Behavior: An Interdisciplinary Review

1982 • 971 citations

A Dynamic Attribute Satiation Model of Variety-Seeking Behavior

1982 • 538 citations

Consumer Promotions and the Acceleration of Product Purchases

1985 • 419 citations

Multinomial probit: The theory and its application to demand forecasting

1981 • 382 citations

Variety Seeking Through Brand Switching

1984 • 331 citations

Testing the Accuracy, Usefulness, and Significance of Probabilistic Choice Models: An Information-Theoretic Approach

1978 • 288 citations

A Model of Brand Choice and Purchase Quantity Price Sensitivities

1988 • 278 citations

The Choice Process for Graduate Business Schools

1978 • 214 citations

Brand Choice Inertia as One Aspect of the Notion of Brand Loyalty

1979 • 176 citations

A Multibrand Stochastic Model Compounding Heterogeneous Erlang Timing and Multinomial Choice Processes

1980 • 147 citations

Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives

1982 • 135 citations

A Model of Balanced Choice Behavior

1987 • 110 citations

The Effect of Advertising on Consumer Price Sensitivity

1985 • 95 citations

Removing Heterogeneity Bias from Logit Model Estimation

1988 • 95 citations

Estimating Brand Positioning Maps Using Supermarket Scanning Data

1987 • 91 citations

Adding Explanatory Variables to a Consumer Purchase Behavior Model: An Exploratory Study

1980 • 79 citations

Predicting Choice Shares under Conditions of Brand Interdependence

1984 • 75 citations

A Multivariate Polya Model of Brand Choice and Purchase Incidence

1986 • 72 citations

Dynamic Analysis of Consumer Response to Marketing Strategies

1982 • 71 citations

Targeting the Switchable Industrial Customer

1984 • 58 citations

Temporal Variety in Consumer Behavior

1984 • 38 citations

Varied Individual Behavior: Some Theories, Measurement Methods and Models

1985 • 30 citations

Application, Predictive Test, and Strategy Implications for a Dynamic Model of Consumer Response

1982 • 27 citations

Estimation of a Longitudinal Model to Decompose the Effects of an Advertising Stimulus on Family Consumption

1980 • 18 citations

A Longitudinal Model to Decompose the Effects of an Advertising Stimulus on Family Consumption

1980 • 12 citations

Incorporating heterogeneity in brand choice models for panel data

1989 • 2 citations