Targeting the Switchable Industrial Customer

Conditional logit analysis of qualitative choice behavior

1972 • 13,435 citations

Linear Statistical Inference and its Applications

1973 • 10,599 citations

Models of Man.

1959 • 3,748 citations

Individual Choice Behavior: A Theoretical Analysis.

1960 • 2,690 citations

Individual Choice Behavior: A Theoretical Analysis

1979 • 1,086 citations

Organizational Buying Behavior

1973 • 664 citations

Statistical Theory of Extreme Values and Some Practical Applications.

1955 • 631 citations

On the Estimation of Relationships Involving Qualitative Variables

1970 • 381 citations

Environmental Uncertainty and Buying Group Structure: An Empirical Investigation

1979 • 259 citations

The Choice Process for Graduate Business Schools

1978 • 214 citations

Word-of-Mouth Processes in the Diffusion of a Major Technological Innovation

1974 • 192 citations

The Multinomial, Multiattribute Logit Choice Model

1979 • 177 citations

A Normative Methodology for Modeling Consumer Response to Innovation

1977 • 145 citations

Industrial Source Loyalty

1970 • 127 citations

Organizational Psychographics and Innovativeness

1980 • 102 citations

Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models

1981 • 96 citations

A Model and Measurement Methodology for Predicting Individual Consumer Choice

1981 • 88 citations

Market Segments and Stochastic Brand Choice Models

1976 • 85 citations

A new approach to industrial market segmentation

2013 • 70 citations

Correlates of Buying Behavior for Grocery Products

1967 • 66 citations

The application of probit, logit, and tobit in marketing: A review

1977 • 42 citations

A Comparison of Two Logit Models in the Analysis of Qualitative Marketing Data

1979 • 42 citations

An AID/Logit Procedure for Analyzing Large Multiway Contingency Tables

1978 • 35 citations

An Application of the Multivariate Probit Model to Market Segmentation and Product Design

1978 • 33 citations

Segmenting buyers in different types of organizations

1981 • 28 citations

Diffusion of innovation in the flour milling industry

1972 • 3 citations