Choosing Less‐Preferred Experiences For the Sake of Variety

Prospect theory: An analysis of decision under risk

1988 • 34,484 citations

Loss Aversion in Riskless Choice: A Reference-Dependent Model

1991 • 5,988 citations

Back to Bentham? Explorations of Experienced Utility

1997 • 2,456 citations

When More Pain Is Preferred to Less: Adding a Better End

1993 • 1,430 citations

Novelty, complexity, and hedonic value

1970 • 1,322 citations

Variety Seeking Behavior: An Interdisciplinary Review

1982 • 971 citations

Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior

1980 • 937 citations

Preferences for sequences of outcomes.

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The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior

1990 • 570 citations

A Dynamic Attribute Satiation Model of Variety-Seeking Behavior

1982 • 538 citations

New Challenges to the Rationality Assumption

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Consumer variety-seeking among goods and services

1995 • 514 citations

Diversification bias: Explaining the discrepancy in variety seeking between combined and separated choices.

1995 • 422 citations

Negative Time Preference

1991 • 421 citations

Experiences extended across time: Evaluation of moments and episodes

1992 • 373 citations

The Impact of Context on Variety Seeking in Product Choices

1995 • 368 citations

Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data

1986 • 355 citations

Variety Seeking Through Brand Switching

1984 • 331 citations

Combining experiences over time: the effects of duration, intensity changes and on-line measurements on retrospective pain evaluations

1998 • 318 citations

Single-peaked functions and the theory of preference.

1977 • 302 citations

Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?

1991 • 248 citations

Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships among Competing Products

1985 • 229 citations

Endowment and contrast in judgments of well-being.

1991 • 222 citations

Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior

1990 • 215 citations

Evaluations of pairs of experiences: A preference for happy endings

1991 • 200 citations

A Two-Factor Explanation of Assimilation and Contrast Effects

1993 • 189 citations

Utility from memory and anticipation.

1992 • 188 citations

The Neglected Variety Drive: A Useful Concept for Consumer Behavior

1977 • 160 citations

A Balance Model for Evaluating Subsets of Multiattributed Items

1976 • 143 citations

Market Share Response When Consumers Seek Variety

1992 • 112 citations

A Model of Balanced Choice Behavior

1987 • 110 citations

Untitled

1997 • 72 citations

Habits and the Anomalies in Intertemporal Choice

1997 • 69 citations

Exposure effects in a free-choice situation.

1975 • 50 citations

Untitled

1997 • 34 citations