Consumer variety-seeking among goods and services

A Mathematical Theory of Communication

1948 • 73,365 citations

Prospect Theory: An Analysis of Decision under Risk

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Prospect theory: An analysis of decision under risk

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Conflict, arousal, and curiosity.

1960 • 5,766 citations

Anomalies in Intertemporal Choice: Evidence and an Interpretation

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Theories of cognitive consistency : a sourcebook

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Psychology

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A Logit Model of Brand Choice Calibrated on Scanner Data

1983 • 1,834 citations

BOUNDED RATIONALITY, AMBIGUITY, AND THE ENGINEERING OF CHOICE

1988 • 1,647 citations

Situational Variables and Consumer Behavior

1975 • 1,581 citations

Bounded Rationality, Ambiguity, and the Engineering of Choice

1978 • 1,434 citations

Positive Affect, Cognitive Processes, and Social Behavior

1987 • 1,418 citations

Novelty, complexity, and hedonic value

1970 • 1,322 citations

Functions of Varied Experience

1963 • 1,106 citations

Impact of Sales Promotions on when, what, and how Much to Buy

1988 • 983 citations

Variety Seeking Behavior: An Interdisciplinary Review

1982 • 971 citations

A Reference Price Model of Brand Choice for Frequently Purchased Products

1986 • 950 citations

Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior

1980 • 937 citations

Sales Promotion: Concepts, Methods and Strategies

1990 • 867 citations

A THEORY OF HUMAN CURIOSITY

1954 • 828 citations

A Representation Theorem for "Preference for Flexibility"

1979 • 770 citations

The Influence of Positive Affect on Variety Seeking Among Safe, Enjoyable Products

1993 • 628 citations

The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior

1990 • 570 citations

A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)

1983 • 567 citations

A Dynamic Attribute Satiation Model of Variety-Seeking Behavior

1982 • 538 citations

Insights in decision making: A tribute to Hillel J. Einhorn

1991 • 386 citations

Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data

1986 • 355 citations

Modeling choice among assortments.

1991 • 353 citations

Variety Seeking Through Brand Switching

1984 • 331 citations

Single-peaked functions and the theory of preference.

1977 • 302 citations

The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior

1990 • 295 citations

Attitude research plays for high stakes

1979 • 270 citations

Consumer Behavior: Theoretical Sources

1974 • 245 citations

Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships among Competing Products

1985 • 229 citations

Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior

1990 • 215 citations

An experimental study of relationships between attitudes, brand preference, and choice

1972 • 192 citations

Insights in decision making : a tribute to Hillel J. Einhorn

1990 • 178 citations

A Parsimonious Description of the Hendry System

1977 • 177 citations

The Neglected Variety Drive: A Useful Concept for Consumer Behavior

1977 • 160 citations

Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers

1990 • 152 citations

A Balance Model for Evaluating Subsets of Multiattributed Items

1976 • 143 citations

Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior

1991 • 131 citations

An Investigation into the Order of the Brand Choice Process

1984 • 124 citations

Untangling the Effects of Purchase Reinforcement and Advertising Carryover

1990 • 118 citations

Niching versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings

1988 • 117 citations

Market Share Response When Consumers Seek Variety

1992 • 112 citations

A Model of Balanced Choice Behavior

1987 • 110 citations

Choosing Multiple Items from a Product Class

1979 • 102 citations

The Interface of marketing and strategy

1990 • 101 citations

Flexibility in Consumer Purchasing for Uncertain Future Tastes

1995 • 101 citations

Stochastic Properties of Changing Preferences

2016 • 52 citations

A Model of Stochastic Variety-Seeking

1994 • 51 citations

Technical Note—Aggregating Individual Purchases to the Household Level

1986 • 41 citations

Variety seeking, market partitioning and segmentation

1985 • 21 citations

Winning over the new consumer

1992 • 16 citations

Implications and relative fit of several first-order Markov models of consumer variety seeking

1994 • 14 citations

Deleted Work

1955 • 0 citations