Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior

Conditional logit analysis of qualitative choice behavior

1972 • 13,435 citations

Psychology

1962 • 1,950 citations

A Logit Model of Brand Choice Calibrated on Scanner Data

1983 • 1,834 citations

Novelty, complexity, and hedonic value

1970 • 1,322 citations

The Cost of Thinking

1980 • 966 citations

A THEORY OF HUMAN CURIOSITY

1954 • 828 citations

A Dynamic Attribute Satiation Model of Variety-Seeking Behavior

1982 • 538 citations

SUGI supplemental library user's guide

1983 • 402 citations

Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data

1986 • 355 citations

Variety Seeking Through Brand Switching

1984 • 331 citations

Stochastic Models of Buying Behavior.

1971 • 247 citations

Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships among Competing Products

1985 • 229 citations

Brand Choice Inertia as One Aspect of the Notion of Brand Loyalty

1979 • 176 citations

Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives

1982 • 135 citations

A Model of Marketing Mix, Brand Switching, and Competition

1985 • 130 citations

An Investigation into the Order of the Brand Choice Process

1984 • 124 citations

A Model of Balanced Choice Behavior

1987 • 110 citations

Testing Brand - Switching Models

1966 • 80 citations

Consumer Brand Choice--A Learning Process?

1976 • 64 citations

An Investigation of Brand Choice Processes

1976 • 42 citations

Technical Note—Aggregating Individual Purchases to the Household Level

1986 • 41 citations

The Bargain Value Model and a Comparison of Managerial Implications with the Linear Learning Model

1980 • 35 citations

Exploratory Behavior in the Consumer Context: a State of the Art Review

1980 • 35 citations

Commentary on "The Neglected Variety Drive"

1979 • 24 citations