Overlapping Clustering: A New Method for Product Positioning

Phipps Arabie, J. Douglas Carroll, Wayne S. DeSarbo, Jerry Wind

DOI: 10.2307/3150972

Journal of Marketing Research

Data up to Jan 2025

Published1981

Citations87

References3

Fields

Computer science Mathematics Artificial intelligence Geometry

Total Citations Per Year

Abstract

References (3)

Clustering Algorithms

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A theory of data.

1960 • 1,609 citations

Applied multidimensional scaling : a comparison of approaches and algorithms

1972 • 141 citations

Cited By (0)

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