Aspiration Level Adaptation: An Empirical Exploration

Judgment under Uncertainty: Heuristics and Biases

1975 • 23,866 citations

A Behavioral Model of Rational Choice

1955 • 14,167 citations

A Behavioral Theory of the Firm

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Tests of Equality Between Sets of Coefficients in Two Linear Regressions

1960 • 6,273 citations

Judgment Under Uncertainty: Heuristics and Biases.

1984 • 5,967 citations

Richard M. Cyert & James G. March, A Behavioral Theory of The Firm, Prentice-Hall, Inc., Englewood Cliffs, New Jersey, 1963, 332 s.

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Managerial Perspectives on Risk and Risk Taking

1987 • 3,124 citations

Strategy formulation : analytical concepts

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Modeling Managerial Behavior: Misperceptions of Feedback in a Dynamic Decision Making Experiment

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Toward a theory of task motivation and incentives

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Task complexity and contingent processing in decision making: An information search and protocol analysis

1976 • 2,004 citations

Strategies for Change: Logical Incrementalism

1980 • 1,544 citations

Knowing with certainty: The appropriateness of extreme confidence.

1977 • 1,366 citations

A model of adaptive organizational search

1981 • 1,276 citations

Level of aspiration.

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Experimental Tests of a Sequential Equilibrium Reputation Model

1988 • 583 citations

An Organizational Learning Model of Convergence and Reorientation

1992 • 534 citations

Adaptive Behavior and Economic Theory

1986 • 474 citations

Tests of the Rational Expectations Hypothesis

1986 • 363 citations

Translation of Gambles and Aspiration Level Effects in Risky Choice Behavior

1980 • 353 citations

Do Biases in Probability Judgment Matter in Markets? Experimental Evidence

1987 • 329 citations

Negotiated belief structures and decision performance: An empirical investigation

1988 • 249 citations

Rationality in the Analysis of Behavioral Simulation Models

1985 • 226 citations

Learning from strategic success and failure

1987 • 219 citations

Using Survey Data to Test Some Standard Propositions Regarding Exchange Rate Expectations

1985 • 214 citations

Bounded Rationality in Budgetary Research

1980 • 190 citations

Models of Inflation Expectations Formation: A Comparison of Household and Economist Forecasts

1983 • 146 citations

The Value of Decision Making in a Complex Environment: An Experimental Approach

1981 • 136 citations

Comprehensive Versus Incremental Budgeting in the Department of Agriculture

1965 • 75 citations

Some Small Sample Properties of Durbin's Tests for Serial Correlation in Regression Models Containing Lagged Dependent Variables

1974 • 72 citations

Systems Simulation. Expectation formation in behavioral simulation models

1987 • 63 citations

Explaining Presidential Priorities: The Competing Aspiration Levels Model of Macrobudgetary Decision Making

1984 • 62 citations

Group process and decision performance in a simulated marketing environment

1987 • 49 citations

Aspiration level effects: An empirical investigation

1988 • 48 citations

MARKSTRAT : a marketing strategy game

1977 • 43 citations

Expectation formation in behavioral simulation models

1986 • 42 citations

Price Expectations in the United States: 1947-75

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Modeling the Formation of Expectations: The History of Energy Demand Forecasts

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Management perspectives on Markstrat: The GE experience and beyond

1987 • 34 citations

Note—A Re-Examination of the Results of Hogarth and Makridakis' “The Value of Decision Making in a Complex Environment: An Experimental Approach”

1987 • 17 citations

Management learning in Markstrat: The ICL experience

1987 • 12 citations

INCREMENTALISM, LEARNING, AND AMBIGUITY: AN EXPERIMENTAL STUDY OF ASPIRATION LEVEL ADAPTATION.

1991 • 11 citations

Assessing marketing risk

1987 • 10 citations

Deleted Work

1955 • 0 citations