Brand Choice Behavior as a Function of Information Load: Replication and Extension

The magical number seven, plus or minus two: Some limits on our capacity for processing information.

1994 • 16,641 citations

On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications.

1962 • 3,823 citations

Consumer Behavior as Risk Taking

1960 • 1,518 citations

Risk Taking and Information Handling in Consumer Behavior

1969 • 1,394 citations

Information Theory and Coding.

1964 • 1,134 citations

Cue Utilization in the Quality Perception Process

1972 • 770 citations

Brand Choice Behavior as a Function of Information Load

1974 • 671 citations

Where is capacity limited? A survey and a model

1967 • 427 citations

A New Formula for Predicting the Shrinkage of the Coefficient of Multiple Correlation

1931 • 269 citations

Risk-Reduction Processes in Repetitive Consumer Behavior

1968 • 224 citations

The Prediction of Performance in Clinical Psychology

1953 • 223 citations

Consumer Choice Behavior: An Experimental Approach

1969 • 62 citations

Consumption and the Problem of Time

1971 • 55 citations

Decision time as a function of the number and complexity of equally attractive alternatives.

1968 • 54 citations

Complexity and complex decision making: Convergences between differentiation and intergration approaches to the prediction of task performance

1970 • 53 citations

Experimental Analysis of Predecision Information Seeking

1969 • 41 citations

Clinical prediction: Does one sometimes know too much?

1966 • 32 citations

A Threshold Model of Purchasing Decisions

1972 • 25 citations

Advertising and the public interest : a staff report to the Federal Trade Commission

1973 • 22 citations

Affluence, information inputs and health

1973 • 16 citations

What Effect Will the “Fair Packaging and Labeling Act” Have on Marketing Practices?

1967 • 3 citations