Assessing long-term promotional influences on market structure

Analysis of individual differences in multidimensional scaling via an n-way generalization of “Eckart-Young” decomposition

1970 • 4,521 citations

A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

1989 • 1,264 citations

The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice

1997 • 771 citations

Price-Induced Patterns of Competition

1989 • 694 citations

How Promotions Work

1995 • 656 citations

Econometric Measurement of the Duration of Advertising Effect on Sales

1976 • 616 citations

Promotion Signal: Proxy for a Price Cut?

1990 • 484 citations

The Persistence of Marketing Effects on Sales

1995 • 461 citations

Customer-Oriented Approaches to Identifying Product-Markets

1979 • 388 citations

Impact of Deals and Deal Retraction on Brand Switching

1978 • 373 citations

Combining Independent Tests of Significance*

1954 • 353 citations

Has Power Shifted in the Grocery Channel?

1995 • 304 citations

A Simultaneous Approach to Market Segmentation and Market Structuring

1987 • 288 citations

A Dynamic Analysis of Market Structure Based on Panel Data

1996 • 272 citations

Unobservable Effects and Business Performance

1990 • 269 citations

Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?

1994 • 254 citations

Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price

1995 • 247 citations

The Relationship Between Market Characteristics and Promotional Price Elasticities

1989 • 244 citations

Generalizing What Is Known About Temporal Aggregation and Advertising Carryover

1995 • 244 citations

A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data

1995 • 229 citations

Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity

1995 • 214 citations

Sales promotion: The long and the short of it

1989 • 200 citations

Do Coupon Expiration Dates Affect Consumer Behavior?

1994 • 192 citations

Measuring the Dynamic Effects of Promotions on Brand Choice

1996 • 187 citations

Empirical Generalizations About Market Evolution and Stationarity

1995 • 182 citations

Prices and Price/Quality Relationships: A Longitudinal Analysis

1988 • 152 citations

Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?

1994 • 132 citations

Competitive Maps: The Structure Underlying Asymmetric Cross Elasticities

1988 • 125 citations

A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data

1989 • 103 citations

Understanding Brand Competition Using Micro and Macro Scanner Data

1994 • 97 citations

A Relationship between Market Share Elasticities and Brand Switching Probabilities

1998 • 78 citations

Measuring the Dynamic Effects of Promotions on Brand Choice

1996 • 65 citations

Competitive Response and Equilibria

1995 • 61 citations

Internal analysis of market structure: Recent developments and future prospects

1991 • 50 citations

A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation

1987 • 43 citations

A model of latent symmetry in cross price elasticities

1992 • 19 citations

Reflections on “Impact of Sales Promotions on When, What, and How Much to Buy”

1993 • 15 citations

Determining the competitive structure of product-markets : practices, issues, and suggestions

1990 • 13 citations

Identifying multiple preference segments from own- and cross-price elasticities

1993 • 9 citations

Combining Tests of Significance in Test Marketing Research Experiments

1984 • 8 citations

Models of purchase timing and models of brand choice: Outlook and issues

1991 • 4 citations