An Entropy Model of Brand Purchase Behavior

A Mathematical Theory of Communication

1948 • 39,028 citations

Information Theory and Statistical Mechanics

1957 • 12,269 citations

The Mathematical Theory of Communication

1948 • 10,147 citations

Variational Principles of Mechanics

1992 • 1,896 citations

Mathematical Foundations of Information Theory.

1959 • 1,530 citations

Stochastic Models of Buying Behavior.

1971 • 247 citations

A Probablistic Market Model of Purchase Timing and Brand Selection

1971 • 94 citations

The Use of the Concept of Entropy in System Modelling

1970 • 90 citations