The Effects of Advertisement Encoding on the Failure to Discount Information: Implications for the Sleeper Effect

A Theory of Cognitive Dissonance

2017 • 18,931 citations

Availability: A heuristic for judging frequency and probability

1973 • 9,346 citations

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

1983 • 4,388 citations

Imagery and Verbal Processes

2013 • 4,187 citations

The Influence of Source Credibility on Communication Effectiveness

1951 • 3,039 citations

Self-reference and the encoding of personal information.

1977 • 1,438 citations

Perseverance of social theories: The role of explanation in the persistence of discredited information.

1980 • 701 citations

The Persuasive Effect of Source Credibility: Tests of Cognitive Response

1978 • 512 citations

Encoding of personal information: Self–other differences.

1979 • 393 citations

Social explanation and social expectation: Effects of real and hypothetical explanations on subjective likelihood.

1977 • 314 citations

Detecting and Explaining Vividness Effects in Attitudinal Judgments

1984 • 304 citations

The Persuasive Effects of Source Credibility in Buy and Lease Situations

1982 • 258 citations

The perception of consistency in attitudes

1973 • 153 citations

When discounting fails: Conditions under which individuals use discredited information in making a judgment.

1985 • 141 citations

Cognitive biases in blaming the victim

1985 • 120 citations

History of the sleeper effect: Some logical pitfalls in accepting the null hypothesis.

1979 • 99 citations

Is it time to lay the sleeper effect to rest?

1974 • 99 citations

Empirical tests of the absolute sleeper effect predicted from the discounting cue hypothesis.

1978 • 91 citations

Remembering schema-consistent information: Effects of a balance schema on recognition memory.

1979 • 77 citations

Concepts, propositions, and schemata: What are the cognitive units?

1980 • 73 citations

Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising

1984 • 69 citations

Effects of instructions to disregard information on its subsequent recall and use in making judgments.

1985 • 69 citations

Detecting and Explaining the Sleeper Effect

1984 • 59 citations

Corrective Advertising and Affirmative Disclosure Statements: Their Potential for Confusing and Misleading the Consumer

1982 • 57 citations

The “Corrective Advertising” Remedy of the FTC: An Experimental Evaluation

1974 • 48 citations

A "sleeper" effect in opinion change.

1953 • 43 citations

A Further Examination of Two Laboratory Tests of the Extended Fishbein Attitude Model

1978 • 13 citations