Detecting and Explaining the Sleeper Effect

Availability: A heuristic for judging frequency and probability

1973 • 9,346 citations

Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

1980 • 4,596 citations

Human Associative Memory

2013 • 2,084 citations

Experiments on Mass Communication

2017 • 616 citations

Social Cognition, Inference, and Attribution

2018 • 386 citations

Detecting and Explaining Vividness Effects in Attitudinal Judgments

1984 • 304 citations

Using Information Processing Theory to Design Marketing Strategies

1981 • 222 citations

Beyond pictures and words: Alternative information-processing models for imagery effect in verbal memory.

1978 • 213 citations

The Relation of Cognitive and Memorial Processes to Persuasion in a Simulated Jury Trial

1974 • 135 citations

Is it time to lay the sleeper effect to rest?

1974 • 99 citations

History of the sleeper effect: Some logical pitfalls in accepting the null hypothesis.

1979 • 99 citations

Empirical tests of the absolute sleeper effect predicted from the discounting cue hypothesis.

1978 • 91 citations

Information Availability as a Determinant of Multiple Request Effectiveness

1983 • 49 citations

Persistence of opinion change induced under conditions of forewarning and distraction.

1979 • 33 citations

The Sleeper Effect _An Awakening

1973 • 32 citations

Cognitive tuning set, source credibility, and the temporal persistence of attitude change.

1982 • 23 citations