The Determinants of Japanese New Product Successes

Harvard business review

1994 • 42,704 citations

Structural equation modeling in practice: A review and recommended two-step approach.

1988 • 35,968 citations

Alternative Ways of Assessing Model Fit

1992 • 23,284 citations

Structural Equations with Latent Variables.

1991 • 18,127 citations

Structural Equations with Latent Variables

1989 • 15,390 citations

Estimating Nonresponse Bias in Mail Surveys

1977 • 11,775 citations

Market Orientation: Antecedents and Consequences

1993 • 6,875 citations

An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

1988 • 5,588 citations

Market Orientation: Antecedents and Consequences

1993 • 3,783 citations

The Voice of the Customer

1993 • 1,882 citations

Reliability: A Review of Psychometric Basics and Recent Marketing Practices

1979 • 1,368 citations

Determinants of new product performance: A review and meta-analysis

1994 • 1,229 citations

New products: What separates winners from losers?

1987 • 1,172 citations

The Dimensions of Industrial New Product Success and Failure

1979 • 985 citations

Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness

1995 • 897 citations

A Model of New Product Development: An Empirical Test

1990 • 888 citations

Cross-Validation Of Covariance Structures

1983 • 836 citations

SAPPHO updated — project SAPPHO phase II

1993 • 768 citations

A study of success and failure in product innovation: The case of the U.S. electronics industry

1984 • 661 citations

Patterns of Communication Among Marketing, Engineering and Manufacturing—A Comparison Between Two New Product Teams

1992 • 590 citations

Reliability: A Review of Psychometric Basics and Recent Marketing Practices

1979 • 559 citations

Success factors in product innovation

1987 • 519 citations

Sample Size Effects on Chi Square and Other Statistics Used in Evaluating Causal Models

1982 • 495 citations

New Products: What Separates Winners from Losers?

1987 • 465 citations

Construct Validity: A Review of Basic Issues and Marketing Practices

1981 • 456 citations

Incorporating Choice into an Attitudinal Framework: Analyzing Models of Mental Comparison Processes

1994 • 419 citations

Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence

1987 • 347 citations

Identifying industrial new product success: Project NewProd

1979 • 337 citations

Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness

1995 • 331 citations

New Product Development

1995 • 317 citations

Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General

1993 • 293 citations

What Separates Japanese New Product Winners from Losers

1996 • 282 citations

Journal of Marketing Research

1973 • 276 citations

Factors Influencing Innovation Success at the Project Level

1976 • 246 citations

Interactions between marketing and R&D departments in implementing different business strategies

1987 • 240 citations

Why new industrial products fail

1975 • 224 citations

Interdepartmental Conflict in Organizational Buying: The Impact of the Organizational Context

1991 • 222 citations

An integrative model of the new product development process An empirical validation

1988 • 212 citations

Organizational Environment, New Product Process Activities, and Project Outcomes

1991 • 186 citations

Marketing Research and the New Product Failure Rate

1977 • 176 citations

Identifying new product successes in China

1994 • 169 citations

The R&D-marketing interface in Japanese high-technology firms

1992 • 150 citations

Major new products: What distinguishes the winners in the chemical industry?

1993 • 150 citations

R & D and marketing dialogue in high-tech firms

1985 • 135 citations

The process of innovation in five industries in Europe and Japan

1976 • 133 citations

The Dimensions of Industrial New Product Success and Failure in State Enterprises in the People's Republic of China

1994 • 106 citations

New product success in industrial firms

1982 • 104 citations

Japanese and British companies compared: Contributing factors to success and failure in NPD

1992 • 90 citations

Japanese and British Companies Compared: Contributing Factors to Success and Failure in NPD

1992 • 66 citations

Innovation strategy and the R&D-marketing interface in Japanese firms: a contingency perspective

1995 • 62 citations

Protocol: New Tool for Product Innovation

1984 • 42 citations

Integrating R&D and marketing: a comparison of practices in the Japanese and American chemical industries

1994 • 38 citations