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Identifying industrial new product success: Project NewProd

Robert G. Cooper
DOI: 10.1016/0019-8501(79)90052-x
Industrial Marketing Management

Data up to Jan 2025

Published1979
Citations337
References1
Fields
BusinessComputer scienceEngineeringMathematicsProcess managementOperations managementMarketing

Total Citations Per Year

Abstract

References (1)

Introducing successful new industrial products

1976 • 25 citations

Cited By (0)

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