Self-Esteem and the Perceived Cause of Friendly and Unfriendly Acts

Personality and Persuasibility.

1960 • 299 citations

Involvement as a derterminant of response to favorable and unfavorable information.

1967 • 216 citations

Magnitude of positive and negative reinforcements as a determinant of attraction.

1965 • 198 citations

A Behavioral Assessment of Persuasibility: Consistency of Individual Differences

1956 • 78 citations