Consumer processing of hazard warning information

Southern California Law Review

1927 • 2,527 citations

An Information Processing Theory of Consumer Choice

1979 • 2,314 citations

Content Analysis in Consumer Research

1977 • 2,255 citations

Information Load and Consumer Decision Making

1982 • 749 citations

Brand Choice Behavior as a Function of Information Load

1974 • 671 citations

Cognition and Social Behavior

1978 • 630 citations

Effects of Quality and Quantity of Information on Decision Effectiveness

1987 • 630 citations

Brand Choice Behavior as a Function of Information Load: Replication and Extension

1974 • 502 citations

Associative storage and retrieval processes in person memory.

1985 • 313 citations

Reducing the influence of irrelevant information on experienced decision makers

1984 • 236 citations

Cognitive Considerations in Designing Effective Labels for Presenting Risk Information

1986 • 190 citations

Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes

1982 • 186 citations

Consumers' Use of Memory and External Information in Choice: Macro and Micro Perspectives

1986 • 167 citations

Informational Regulation of Consumer Health Risks: An Empirical Evaluation of Hazard Warnings

1986 • 118 citations

Analysis of Effects of Information Load

1974 • 117 citations

Learning about Risk

1987 • 113 citations

Learning about Risk: Consumer and Worker Responses to Hazard Information

1987 • 111 citations

More Information is Better: A Reevaluation of Jacoby, Speller and Kohn

1974 • 104 citations

Less Information is Better?

1974 • 68 citations

Analysis of Effects of Information Load

1974 • 56 citations

Learning about risk

1987 • 52 citations

Less Information Is Better?

1974 • 39 citations

The Irrelevance of Information Overload: An Analysis of Search and Disclosure

1986 • 37 citations

How important is information format? An experimental study of home energy audit programs

1986 • 28 citations

Consumer choice and information

1983 • 22 citations

How Important Is Information Format? An Experimental Study of Home Energy Audit Programs

1986 • 17 citations