Led into Temptation? Rewarding Brand Logos Bias the Neural Encoding of Incidental Economic Decisions
Data up to Jan 2025
Total Citations Per Year
Abstract
References (84)
LIBSVM
2011 • 40,614 citations
Libsvm : A library for support vector machines
2008 • 8,632 citations
Factor structure of the barratt impulsiveness scale
1995 • 7,247 citations
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
1998 • 6,666 citations
Time Discounting and Time Preference: A Critical Review
2002 • 4,467 citations
Time Discounting and Time Preference: A Critical Review
2002 • 3,720 citations
An introduction to kernel-based learning algorithms
2001 • 3,454 citations
Reinforcement Learning
1998 • 3,070 citations
Separate Neural Systems Value Immediate and Delayed Monetary Rewards
2004 • 3,052 citations
Myopia and Inconsistency in Dynamic Utility Maximization
1955 • 2,700 citations
Myopia and Inconsistency in Dynamic Utility Maximization
1973 • 2,615 citations
Beyond mind-reading: multi-voxel pattern analysis of fMRI data
2006 • 2,306 citations
Experimental and Theoretical Approaches to Conscious Processing
2011 • 2,264 citations
Anticipation of Increasing Monetary Reward Selectively Recruits Nucleus Accumbens
2001 • 2,192 citations
Information-based functional brain mapping
2006 • 2,163 citations
A Note on Measurement of Utility
1937 • 2,090 citations
A framework for studying the neurobiology of value-based decision making
2008 • 2,020 citations
10. Reinforcement learning
2020 • 2,008 citations
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
2010 • 1,929 citations
The neural correlates of subjective value during intertemporal choice
2007 • 1,873 citations
Decoding mental states from brain activity in humans
2006 • 1,865 citations
Dissecting components of reward: ‘liking’, ‘wanting’, and learning
2009 • 1,808 citations
Optimal experimental design for event-related fMRI
1999 • 1,744 citations
Reinforcement Learning:
1998 • 1,706 citations
Unconscious determinants of free decisions in the human brain
2008 • 1,651 citations
Frames, Biases, and Rational Decision-Making in the Human Brain
2006 • 1,547 citations
The Return of Phineas Gage: Clues About the Brain from the Skull of a Famous Patient
1994 • 1,449 citations
Reward representations and reward-related learning in the human brain: insights from neuroimaging
2004 • 1,412 citations
Neuroeconomics: decision making and the brain
2014 • 1,024 citations
Neural Economics and the Biological Substrates of Valuation
2002 • 1,012 citations
Time Discounting for Primary Rewards
2007 • 982 citations
Habits as knowledge structures: Automaticity in goal-directed behavior.
2000 • 917 citations
Habits as knowledge structures: Automaticity in goal-directed behavior.
2000 • 915 citations
Episodic Future Thinking Reduces Reward Delay Discounting through an Enhancement of Prefrontal-Mediotemporal Interactions
2010 • 821 citations
Dissociating the Role of the Orbitofrontal Cortex and the Striatum in the Computation of Goal Values and Prediction Errors
2008 • 808 citations
Levels of processing during non-conscious perception: a critical review of visual masking
2007 • 767 citations
Unconscious Affective Reactions to Masked Happy Versus Angry Faces Influence Consumption Behavior and Judgments of Value
2004 • 677 citations
Anticipatory affect: neural correlates and consequences for choice
2008 • 644 citations
Preference for Immediate over Delayed Rewards Is Associated with Magnitude of Ventral Striatal Activity
2006 • 559 citations
Decision making, impulsivity and time perception
2007 • 558 citations
The Unconscious Will: How the Pursuit of Goals Operates Outside of Conscious Awareness
2010 • 541 citations
Neural computations associated with goal-directed choice
2010 • 524 citations
The Unconscious Consumer: Effects of Environment on Consumer Behavior
2005 • 500 citations
Handbook of Consumer Psychology
2014 • 449 citations
Dissociable neural representations of future reward magnitude and delay during temporal discounting
2008 • 438 citations
Decisions uncertainty. and the brain: The science of neuroeconomics
2003 • 432 citations
Do pretty women inspire men to discount the future?
2004 • 399 citations
Cultural objects modulate reward circuitry
2002 • 361 citations
Foundations of Neuroeconomic Analysis
2010 • 333 citations
Nonconscious Goals and Consumer Choice
2008 • 330 citations
Neural bases of food-seeking: Affect, arousal and reward in corticostriatolimbic circuits☆
2005 • 316 citations
Subliminal Instrumental Conditioning Demonstrated in the Human Brain
2008 • 296 citations
Beyond Vicary’s fantasies: The impact of subliminal priming and brand choice
2006 • 291 citations
Decoding the neural substrates of reward-related decision making with functional MRI
2007 • 278 citations
The neural code of reward anticipation in human orbitofrontal cortex
2010 • 270 citations
Bikinis Instigate Generalized Impatience in Intertemporal Choice
2008 • 254 citations
Nonlinear Responses Within the Medial Prefrontal Cortex Reveal When Specific Implicit Information Influences Economic Decision Making
2005 • 247 citations
Neural Responses to Unattended Products Predict Later Consumer Choices
2010 • 229 citations
Neural Antecedents of Financial Decisions: Figure 1.
2007 • 227 citations
Nucleus accumbens activation mediates the influence of reward cues on financial risk taking
2008 • 225 citations
Nonlinear Responses Within the Medial Prefrontal Cortex Reveal When Specific Implicit Information Influences Economic Decision Making
2005 • 214 citations
Decoding sequential stages of task preparation in the human brain
2008 • 197 citations
The A2SC2Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
2004 • 171 citations
Subliminal exposure to national flags affects political thought and behavior
2007 • 152 citations
Tracking the Unconscious Generation of Free Decisions Using UItra-High Field fMRI
2011 • 147 citations
Special Review: Decision Utility, The Brain, and Pursuit of Hedonic Goals
2008 • 133 citations
Neural correlates of culturally familiar brands of car manufacturers
2006 • 127 citations
Brands and Their Meaning Makers
2015 • 124 citations
Functional neuroimaging of intertemporal choice models: A review.
2010 • 121 citations
Favorite brands as cultural objects modulate reward circuit
2007 • 107 citations
Contextual Novelty Changes Reward Representations in the Striatum
2010 • 99 citations
The Allocation of Time in Decision-Making
2009 • 97 citations
Decoding Successive Computational Stages of Saliency Processing
2011 • 91 citations
Better Than Conscious?
2008 • 75 citations
Thinking on luxury or pragmatic brand products: Brain responses to different categories of culturally based brands
2007 • 67 citations
Local pattern classification differentiates processes of economic valuation
2009 • 56 citations
Nonconscious Consumer Psychology
2010 • 49 citations
Decisions, Uncertainty, and the Brain: The Science of Neuroeconomics
2003 • 44 citations
How choice ambiguity modulates activity in brain areas representing brand preference: evidence from consumer neuroscience
2008 • 41 citations
Conditioned associations and economic decision biases
2010 • 40 citations
The Role of Value Systems in Decision Making
2008 • 39 citations
Parametric FMRI confirms selective recruitment of nucleus accumbens during anticipation of monetary reward
2001 • 32 citations
The Role of Value Systems in Decision Making
2008 • 27 citations
Brands and Desire: Implicit Brand Processing Biases Incidental Decision-Making
2011 • 1 citations