Back to search

Semantic Differential and Nonmetric Multidimensional Scaling Descriptions of Brand Images

Joseph N. Fry, John D. Claxton
DOI: 10.2307/3149769
Journal of Marketing Research

Data up to Jan 2025

Published1971
Citations9
References0
Fields
Computer scienceMathematicsPsychologyPhysicsPhilosophyArtificial intelligenceNatural language processingCognitive psychology

Total Citations Per Year

Abstract

References (0)

No references found

Cited By (0)

Loading...
Semantic Differential and Nonmetric Multidimensional Scaling Descriptions of Brand Images (1971) – Journal of Marketing Research | Metascience Observatory Explorer