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Market segmentation by factor analysis
Data up to Jan 2025
Published1972
Citations11
References7
Total Citations Per Year
Abstract
References (7)
The varimax criterion for analytic rotation in factor analysis
1958 • 7,113 citations
Modern Factor Analysis.
1968 • 1,229 citations
Multiple Factor Analysis.
1947 • 237 citations
Paul E. Green and Donald S. Tull: Research for Marketing Decisions . Prentice-Hall, Inc., Englewood Cliffs, N. ,J. 1966.
1967 • 220 citations
Market Segmentation: A Strategic Management Tool
1971 • 153 citations
Market Segmentation: A Strategic Management Tool
1971 • 77 citations
Cluster analysis and market segmentation
1969 • 9 citations
Cited By (0)
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