Students as Subjects in Consumer Behavior Experiments

Experimental Design in Psychological Research

2002 • 2,544 citations

Experimental Design in Psychological Research

1951 • 209 citations

Semantic Properties of Selected Evaluation Adjectives

1968 • 63 citations

Non-Businessmen as Surrogates for Businessmen in Behavioral Experiments

1967 • 63 citations

Are there Differences in Dissonance Reduction Behavior between Students and Housewives?

1970 • 58 citations

Pupil dilation: What does it measure?

1970 • 51 citations

Measurement of Corporate Images by the Semantic Differential

1965 • 42 citations