Opinion-attitude methodology.

A technique for the measurement of attitudes

1932 • 8,877 citations

The People's Choice

1945 • 1,809 citations

Attitudes vs. Actions

1934 • 1,637 citations

Attitudes Can Be Measured

1928 • 1,435 citations

A Basis for Scaling Qualitative Data

1944 • 1,277 citations

Experimental Social Psychology

1934 • 621 citations

The measurement of attitude

1929 • 595 citations

Personality and Social Change.

1943 • 387 citations

Gauging Public Opinion.

1944 • 187 citations

A Simple and Reliable Method of Scoring the Thurstone Attitude Scales

1934 • 186 citations

The Controversy Over Detailed Interviews-An Offer for Negotiation

1944 • 164 citations

Experiments in Wording Questions: II

1941 • 155 citations

Professed attitudes and actual behavior.

1937 • 126 citations

A study of a community and its groups and institutions conceived of as behaviors of individuals.

1932 • 125 citations

The "Panel" as a New Tool for Measuring Opinion

1938 • 105 citations

Do Interviewers Bias Poll Results?

1942 • 104 citations

Primary Social Attitudes

1939 • 92 citations

The Measurement and Motivation of Atypical Opinion in a Certain Group

1925 • 77 citations

The Development of Attitude Toward the Negro

1936 • 74 citations

Who answers questionnaires?

1940 • 67 citations

A Study of Certain Factors Involved in Changes of Opinion

1942 • 66 citations

A Critical Examination of the University of Iowa Studies of Environmental Influences Upon the IQ

1973 • 64 citations

A Study of the Likert Technique of Attitude Scale Construction

1941 • 61 citations

A projective method for the study of attitudes.

1943 • 55 citations

Morale: a bibliographical review.

1941 • 54 citations

Suggested Criteria for Writing Attitude Statements

1932 • 54 citations

Fascist Attitudes: An Exploratory Study

1936 • 52 citations

Fact and Factitiousness in Ethnic Opinionnaires

1940 • 51 citations

Notes on the validity of mail questionnaire returns.

1939 • 49 citations

Sampling in psychological research.

1940 • 48 citations

Differences Between Persons Responding and Not Responding to a Mailed Questionnaire

1943 • 47 citations

Do They Tell the Truth?

1944 • 47 citations

A Time-Saving Device for the Construction of Attitude Scales

1933 • 47 citations

The Isolation and Measurement of Nationalism

1942 • 42 citations

Pseudo-Mathematics in the Mental and Social Sciences

1936 • 41 citations

A Guide to Public Opinion Polls

1945 • 41 citations

Generalized Attitude Scales

1934 • 38 citations

Studies in Secret-Ballot Technique

1941 • 37 citations

America Faces the War: A Study in Public Opinion

1940 • 35 citations

The Measurement of Primary Social Attitudes

1940 • 34 citations

Attitudes of college students and the changes in such attitudes during four years in college.

1938 • 34 citations

A Revision of the Primary Social Attitude Scales

1944 • 29 citations

The Stability of the Primary Social Attitudes: I. Religionism and Humanitarianism

1941 • 26 citations

Those Not at Home: Riddle for Pollsters

1944 • 25 citations

An Attitude Scale Based upon Behavior Situations

1937 • 25 citations

A comparison of methods used in attitude research.

1944 • 24 citations

All or none versus graded response questionnaires.

1939 • 24 citations

Consumer and Opinion Research

1944 • 23 citations

The effect of position of printed response words upon children's answers to questions in two-response types of tests.

1927 • 23 citations

The wording of questions in public opinion polls.

1942 • 23 citations

Attitude measurement and the comparison of generations.

1935 • 21 citations

Socio-Psychological Correlates of the Primary Attitude Scales: I. Religionism; II. Humanitarianism

1944 • 20 citations

Changes in Measured Attitudes and Adjustments

1938 • 20 citations

AREA SAMPLING--SOME PRINCIPLES OF SAMPLE DESIGN

1945 • 19 citations

A Graphic Rating Method for Determining the Scale Values of Statements in Measuring Social Attitudes

1941 • 19 citations

Changes in “Attitude toward War” During the College Years

1937 • 17 citations

Attitude Research in the Department of Agriculture

1943 • 17 citations

A Scale for the Measurement of Attitude toward Candidates for Elective Governmental Office

1932 • 17 citations

First steps toward a scale for measuring attitudes.

1926 • 17 citations

Changes in Attitudes in a Group of College Students during their College Course and after Graduation

1940 • 17 citations

Employee attitudes in a department store.

1938 • 17 citations

Sampling errors involved in incomplete returns to mail questionnaires.

1941 • 17 citations

How Accurate Were the Polls?

1937 • 16 citations

"Exploring the Wartime Morale of High-School Youth."

1943 • 15 citations

Studies in Attitudes

1936 • 15 citations

Morale on the job.

1942 • 15 citations

Representative Sampling and Poll Reliability

1940 • 15 citations

The effect of the interviewer upon the response in a public opinion poll.

1940 • 15 citations

Economic Factors in the Morale of College-Trained Adults

1941 • 14 citations

Changes in General Attitudes of Women Students During Four Years in College

1942 • 14 citations

The Thurstone Attitude Scales: I. Reliability and Consistency of Rejection and Acceptance

1939 • 14 citations

A Skeptical Note on the Use of Attitude Scales toward War: III. In 1946

1948 • 14 citations

Consumer and opinion research: experimental studies on the form of the question.

1940 • 14 citations

Assumptions and Methods in Attitude Measurements

1936 • 14 citations

Morale of College-Trained Adults

1940 • 13 citations

Changes in the Opinions of Female Students after One Year at a University

1940 • 13 citations

An approach to the measurement of mental health.

1936 • 13 citations

A Situations Test to Measure Social-Political-Economic Attitudes

1939 • 12 citations

A Scale for Measuring Civilian Morale

1941 • 12 citations

Shifts in the Values of Opinion Items

1943 • 11 citations

The change of opinion during a political discussion.

1939 • 11 citations

Some personality correlates of morale.

1943 • 11 citations

A Critical Examination of the Measurement of Attitude Toward War

1943 • 10 citations

The Public Opinion Polls and the 1940 Election

1941 • 10 citations

Now Let's Look at the Real Problem: Validity

1945 • 10 citations

The Measurement of National Morale

1941 • 9 citations

Scales for the Measurement of War-Optimism: I. Military Optimism; II. Optimism on Consequences of the War

1943 • 9 citations

Morale during unemployment.

1942 • 8 citations

Personage Admiration and Other Correlates of Conservatism-Radicalism

1939 • 8 citations

Liberalism, Optimism, and Group Morale: A Study of Student Attitudes

1938 • 8 citations

The Inter-Relations of Political Attitudes: II. Consistency in Voters' Attitudes

1939 • 7 citations

Do Different Polls Get the Same Results?

1945 • 7 citations

The ninth nation-wide social experimental survey.

1944 • 7 citations

The 1942 Elections: A Case Study in Political Psychology

1943 • 7 citations

Personality Factors in the Morale of College-Trained Adults

1940 • 7 citations

An empirical scale for measuring militarism-pacifism

1937 • 7 citations

Problems and Techniques

1940 • 6 citations

Public Opinion in Flux

1942 • 6 citations

Making Government Opinion Research Bear Upon Operations

1944 • 6 citations

Effect of the War Declaration on the National Morale of American College Students

1942 • 6 citations

Problems and Techniques: Confidence Limits and Critical Differences Between Percentages

1940 • 5 citations

The Polls and the 1944 Election

1944 • 5 citations

Some Specific War-Attitudes of College Students

1944 • 5 citations

Minnesota Studies in War Psychology: I. A Set of Miniature Scales for the Measurement of Attitudes Related to Morale

1944 • 4 citations

The Continuous Consumer Panel: A New Sampling Device in Consumer Research

1942 • 4 citations

Testing Polls in Official Election Booths

1942 • 4 citations

Does the question form influence public opinion poll results?

1940 • 4 citations

National Morale of American College Students in 1941

1942 • 3 citations

A study of error in the interview

1937 • 3 citations

Looking Forward to Peace

1940 • 2 citations

Morale in the College Situation in Relation to the Morale Scale of Rundquist and Sletto

1942 • 1 citations

How Much Post-War Migration?

1943 • 1 citations

Checks to Increase Polling Accuracy

1941 • 1 citations

Comparison of attitude scales—a correction.

1945 • 1 citations

Deleted Work

1955 • 0 citations