The Influence of Price Differences and Brand Familiarity on Brand Preferences

Price, brand name, and product composition characteristics as determinants of perceived quality.

1971 • 645 citations

A Note on Some Experimental Findings About the Meanings of Price

1954 • 269 citations

Social categorization as a function of latitude of acceptance and series range.

1963 • 199 citations

Measuring Price Thresholds by Psychophysics and Latitudes of Acceptance

1971 • 165 citations

A Note on the Relationship of Price and Imputed Quality

1964 • 131 citations

Effect of pricing on perception of product quality.

1968 • 76 citations

Laboratory Experiments for Estimating Consumer Demand: A Validation Study

1974 • 42 citations

The Influence of Adaptation Levels on Subjective Price Perceptions

1974 • 38 citations

Évaluation subjective des prix: Aspects méthodologiques

1960 • 12 citations

The salience of price in the perception and evaluation of product quality : a multidimensional measurement model and experimental test

1970 • 9 citations