Explaining competitive reaction effects

Automobile Prices in Market Equilibrium

1995 • 4,873 citations

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1986 • 4,551 citations

Handbooks in operations research and management science

1989 • 2,362 citations

A Reprise of Size and R & D

1996 • 1,223 citations

Regression Analysis when the Dependent Variable Is Truncated Normal

1973 • 1,147 citations

Customer intimacy and other value disciplines

1993 • 964 citations

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1990 • 867 citations

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1996 • 671 citations

Causality in temporal systems

1977 • 617 citations

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1998 • 562 citations

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2000 • 531 citations

Market Response Models: Econometric and Time Series Analysis

1989 • 494 citations

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1974 • 494 citations

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2002 • 482 citations

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1995 • 461 citations

Action Characteristics as Predictors of Competitive Responses

1992 • 432 citations

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1995 • 395 citations

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1991 • 392 citations

Market response models: Econometric and time series analysis

1991 • 369 citations

Technology and Market Structure

1994 • 296 citations

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1978 • 292 citations

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1986 • 269 citations

New Product Preannouncing Behavior: A Market Signaling Study

1988 • 264 citations

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1995 • 262 citations

E<scp>conometric</scp> A<scp>nalysis</scp><scp>of</scp> C<scp>ollusive</scp> B<scp>ehavior</scp><scp>in a</scp> S<scp>oft</scp>‐D<scp>rink</scp> M<scp>arket</scp>

1992 • 261 citations

Market-Share Analysis: Evaluating Competitive Marketing Effectiveness

1988 • 222 citations

Managerial Identification of Competitors

1999 • 199 citations

Determinants of Competitor Response Time to a New Product Introduction

1995 • 198 citations

Managing Promotion Program Participation within Manufacturer–Retailer Relationships

1998 • 195 citations

Empirical Generalizations About Market Evolution and Stationarity

1995 • 182 citations

Marketing Mix Reactions to Entry

1988 • 179 citations

Pricing and Promotions in Asymmetric Duopolies

1991 • 177 citations

Deterrence, Reputations, and Competitive Cognition

1998 • 175 citations

Competitive reaction versus consumer response: Do managers overreact?

1996 • 161 citations

Market Response, Competitive Behavior, and Time Series Analysis

1980 • 158 citations

Diagnosing competitive reactions using (aggregated) scanner data

1992 • 151 citations

Competitive Reactions to Market Entry: Explaining Interfirm Differences

1989 • 138 citations

New Product Preannouncing Behavior: A Market Signaling Study

1988 • 130 citations

Investigating Dynamic Multifirm Market Interactions in Price and Advertising

1999 • 121 citations

Retaliatory Behavior to New Product Entry

1999 • 116 citations

Competition as a Moderator of the Effect of Advertising on Sales

1984 • 109 citations

Incumbent defense strategies against new product entry

1997 • 102 citations

New Product Announcement Signals and Incumbent Reactions

1995 • 100 citations

Determinants of Competitor Response Time to a New Product Introduction

1995 • 99 citations

Predictors of response time to competitive strategic actions: Preliminary theory and evidence

1989 • 99 citations

Managing Promotion Program Participation within Manufacturer-Retailer Relationships

1998 • 93 citations

Estimating Brand Positioning Maps Using Supermarket Scanning Data

1987 • 91 citations

Information Sharing and Competition in the Motor Vehicle Industry

1999 • 91 citations

Managerial Identification of Competitors

1999 • 85 citations

Competitive Pricing by a Price Leader

1994 • 84 citations

Pricing Strategies in a Dynamic Duopoly: A Differential Game Model

1996 • 83 citations

Market Response, Competitive Behavior, and Time Series Analysis

1980 • 81 citations

Untitled

1998 • 77 citations

Some Small Sample Properties of Durbin's Tests for Serial Correlation in Regression Models Containing Lagged Dependent Variables

1974 • 72 citations

Retaliatory Behavior to New Product Entry

1999 • 71 citations

Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration

1997 • 67 citations

Competitive Reactions to Market Entry: Explaining Interfirm Differences

1989 • 64 citations

Perceiving competitive reactions: The value of accuracy (and paranoia)

1996 • 59 citations

Chapter 4 Competitive marketing strategies: Game-theoretic models

1993 • 46 citations

Competition as a Moderator of the Effect of Advertising on Sales

1984 • 43 citations

ESCALATION TENDENCIES OF ADVERTISING^*

1978 • 42 citations

Chapter 9 Econometric and time-series market response models

1993 • 41 citations

A Rules-Based Approach to Competitive Interaction

1988 • 39 citations

Estimating Brand Positioning Maps Using Supermarket Scanning Data

1987 • 35 citations

Untitled

2000 • 29 citations

Blinders, fuzzy lenses, and the wrong shoes: Pitfalls in competitive conjecture

1994 • 28 citations

Competency, prior performance, opportunity framing, and competitive response: Exploring some behavioral decision theory perspectives

1996 • 19 citations

Full-Information Maximum Likelihood Estimation of Brand Positioning Maps Using Supermarket Scanning Data

1991 • 18 citations

A Rules-Based Approach to Competitive Interaction

1988 • 17 citations

Explaining and predicting competitive reaction: A marketing signaling approach

1988 • 16 citations

Untitled

1998 • 16 citations

A cross-cultural analysis of price responses to environmental changes

1995 • 9 citations

The relative performance of bivariate causality tests in small samples

1997 • 8 citations

Full-Information Maximum Likelihood Estimation of Brand Positioning Maps Using Supermarket Scanning Data

1991 • 8 citations

Deleted Work

1955 • 0 citations