ESCALATION TENDENCIES OF ADVERTISING^*

Researches into the Mathematical Principles of the Theory of Wealth.

1928 • 281 citations

Competitive Strategies for New Product Marketing Over the Life Cycle

1965 • 129 citations

A Mathematical Modeling Approach to Product Line Decisions

1976 • 99 citations

Linear Statistical Inferences and Its Applications

1975 • 77 citations

A Mathematical Modeling Approach to Product Line Decisions

1969 • 55 citations

Determinants of Market Share

1976 • 47 citations

Advertising and Competitive Behaviour of Selected Australian Firms

1975 • 34 citations

Determinants of Market Share

1968 • 28 citations