Creative Strategies in Highly Creative Domestic and International Television Advertising

Content Analysis: An Introduction to its Methodology.

1984 • 24,391 citations

Content Analysis in Consumer Research

1977 • 2,255 citations

Communication and Development

1976 • 408 citations

Confessions of an Advertising Man

1964 • 346 citations

Research methods in mass communication

1981 • 180 citations

Reality in Advertising

1961 • 172 citations

Creative Strategy: A Management Perspective

1983 • 129 citations

Effect of National Identity on Multinational Promotional Strategy in Europe

1976 • 102 citations

The Management of Advertising

1972 • 73 citations

Consumer Focus in Cross-National Research

1977 • 43 citations

Essentials of advertising strategy

1981 • 20 citations

The Triumph of Creativity over Communication

1975 • 16 citations

Advertising in the “age of me”

1979 • 1 citations