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The Consumer and His Alternatives: An Experimental Approach
Data up to Jan 2025
Published1966
Citations38
References5
Total Citations Per Year
Abstract
References (5)
A Theory of Cognitive Dissonance
1957 • 21,402 citations
A Theory of Cognitive Dissonance
2017 • 18,931 citations
The theory of decision making.
1954 • 2,645 citations
Acquisition and extinction of verbal expectations in a situation analogous to conditioning.
1939 • 280 citations
Multiple-Choice Decision-Behavior
1958 • 45 citations
Cited By (0)
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