The theory of decision making.

Theory of games and economic behavior

2019 • 17,685 citations

Principles of Economics

1890 • 10,033 citations

Risk, Uncertainty and Profit

1921 • 9,117 citations

Social Choice and Individual Values.

1951 • 8,132 citations

Theory of Games and Economic Behavior

1945 • 4,349 citations

Le Comportement de l'Homme Rationnel devant le Risque: Critique des Postulats et Axiomes de l'Ecole Americaine

1953 • 3,997 citations

Principles of topological psychology.

1936 • 3,750 citations

Value and Capital

1939 • 3,079 citations

The Utility Analysis of Choices Involving Risk

1948 • 3,029 citations

Zur Theorie der Gesellschaftsspiele

1928 • 2,512 citations

Statistical Decision Functions

1949 • 2,353 citations

A Note on the Pure Theory of Consumer's Behaviour

1938 • 2,184 citations

A Note on Measurement of Utility

1937 • 2,090 citations

Foundations of Mathematics and other Logical Essays

2013 • 1,923 citations

Social Choice and Individual Values

1952 • 1,918 citations

Contributions to the theory of games.

1960 • 1,912 citations

Principles of Behavior. An Introduction to Behavior Theory

1943 • 1,724 citations

The Utility of Wealth

1952 • 1,671 citations

La prévision : ses lois logiques, ses sources subjectives

1937 • 1,470 citations

Welfare Propositions of Economics and Interpersonal Comparisons of Utility

1939 • 1,422 citations

Truth and Probability

2016 • 1,360 citations

The Foundations of Welfare Economics

1939 • 1,302 citations

Theory of Games and Statistical Decisions.

1955 • 1,017 citations

Revealed Preference and the Utility Function

1950 • 1,009 citations

Toward a statistical theory of learning.

1950 • 980 citations

Consumption Theory in Terms of Revealed Preference

1948 • 950 citations

Level of aspiration.

2004 • 896 citations

Probability and the Weighing of Evidence.

1950 • 819 citations

The Theory of Statistical Decision

1951 • 819 citations

A Reconsideration of the Theory of Value. Part I

1934 • 789 citations

An Axiomatic Approach to Measurable Utility

1953 • 708 citations

Alternative Approaches to the Theory of Choice in Risk-Taking Situations

1951 • 670 citations

Cardinal Utility in Welfare Economics and in the Theory of Risk-Taking

1980 • 650 citations

The Development of Utility Theory. I

1950 • 591 citations

A mathematical model for simple learning.

1951 • 580 citations

An Extension of the Basic Theorems of Classical Welfare Economics

1951 • 564 citations

Some Experimental Games

1958 • 467 citations

Behavior and development as a function of the total situation.

2005 • 446 citations

The measurement of values

1959 • 441 citations

An Experimental Measurement of Utility

2007 • 436 citations

Psychological scaling without a unit of measurement.

1950 • 422 citations

Measuring Marginal Utility by Reactions to Risk

1945 • 408 citations

The testing of statistical hypotheses in relation to probabilities a priori

1933 • 397 citations

The Expected-Utility Hypothesis and the Measurability of Utility

1952 • 381 citations

Rational Behavior, Uncertain Prospects, and Measurable Utility (1950)

1974 • 368 citations

The Problem of Integrability in Utility Theory

1950 • 362 citations

Probability, Utility, and the Independence Axiom

1952 • 355 citations

A Note on Welfare Propositions in Economics

1973 • 333 citations

An Experimental Study of the Auction-Value of an Uncertain Outcome

1948 • 317 citations

EVALUATION OF REAL NATIONAL INCOME

1950 • 309 citations

Odds Adjustments by American Horse-Race Bettors

1949 • 305 citations

Psychological Analysis of Economic Behavior

1952 • 298 citations

Psychological Analysis of Economic Behavior

1952 • 289 citations

Partial reinforcement: a review and critique.

1950 • 282 citations

Stated Expectations as Functions of Probability and Desirability of Outcomes

1953 • 282 citations

Bayes and Minimax Solutions of Sequential Decision Problems

1949 • 280 citations

Probability-Preferences in Gambling

1953 • 259 citations

The Indifference Function

1931 • 253 citations

Introduction to the Theory of Games

1952 • 232 citations

THE EFFECT OF PROBABILITY, DESIRABILITY, AND "PRIVILEGE" ON THE STATED EXPECTATIONS OF CHILDREN*

1951 • 229 citations

The Theory and Measurement of Demand.

1941 • 227 citations

Interpersonal Comparisons of Utility: A Comment

1997 • 211 citations

A model for stimulus generalization and discrimination.

1951 • 207 citations

Psychological probability as a function of experienced frequency.

1953 • 198 citations

The Determinateness of the Utility Function

1939 • 169 citations

The Pure Theory of Consumer's Behaviour

1936 • 156 citations

New Methods of Measuring Marginal Utility.

1932 • 148 citations

Rational behavior and economic behavior.

1953 • 147 citations

A Note on the Pure Theory of Consumer's Behaviour: An Addendum

1938 • 142 citations

Probability-Preferences among Bets with Differing Expected Values

1954 • 136 citations

A REFORMULATION OF THE THEORY OF CONSUMER'S BEHAVIOUR 1

1949 • 133 citations

The Determinateness of the Utility Function

1934 • 129 citations

The Pure Theory of Utility Curves

1913 • 128 citations

Genesis of the Marginal Utility Theory: From Aristotle to the End of the Eighteenth Century

1953 • 119 citations

Realism and Relevance in the Theory of Demand

1944 • 118 citations

L'Extension des Theories de l'Equilibre Economique General et du Rendement Social au Cas du Risque

1953 • 116 citations

The Utility Concept in Value Theory and Its Critics

1925 • 113 citations

Design for Decision

1953 • 107 citations

The Theory of Choice and the Constancy of Economic Laws

1950 • 105 citations

A synthesis of pure demand analysis

1943 • 102 citations

A quantitative theory of decision.

1943 • 94 citations

UTILITY AND THE THEORY OF WELFARE

1951 • 93 citations

The Numerical Representation of Ordered Classifications and the Concept of Utility

1938 • 90 citations

The Theory of Choice Under Subjective Risk and Uncertainty

1941 • 90 citations

A theory of psychological scaling.

1952 • 89 citations

Studies in decision: I. Decision-time, relative frequency of judgment and subjective confidence as related to physical stimulus difference.

1943 • 89 citations

The Reliability of Probability-Preferences

1954 • 86 citations

A synthesis of pure demand analysis

1943 • 78 citations

Fondements d'une theorie positive des choix comportant un risque et critique des postulats et axiomes de l'ecole americaine

1959 • 68 citations

Note on von Neumann-Morgenstern's Strong Independence Axiom

1952 • 68 citations

Experimental Verification of a Composite Indifference Map

1951 • 67 citations

The Neumann-Morgenstern Utility Index--An Ordinalist View

1951 • 66 citations

Neumann's and Morgenstern's New Approach to Static Economics

1946 • 66 citations

Relation of Decision-Time to the Categories of Response

1941 • 63 citations

Uncertainty and the Utility Function

1948 • 62 citations

The Retarded Acceptance of the Marginal Utility Theory

1953 • 61 citations

Alternative Conditions for Social Orderings

1953 • 59 citations

Ordinal Preferences or Cardinal Utility?

1952 • 53 citations

Emile Borel, Initiator of the Theory of Psychological Games and Its Application

1953 • 47 citations

A Statistical Method for measuring “Marginal Utility” and Testing The Justice of a Progressive Income Tax

2024 • 46 citations

Recent Suggestions for the Reconciliation of Theories of Probability

1951 • 45 citations

The Role of Measurement in Economics.

1951 • 41 citations

THE COMMON SENSE OF INDIFFERENCE CURVES 1

1950 • 41 citations

Mathematical Models in Psychological Scaling

1951 • 41 citations

Decision-time in relation to the differentiation of the phenomenal field.

1941 • 40 citations

Utility and All That and Other Essays

1953 • 40 citations

Realism and Relevance in the Theory of Demand

1946 • 39 citations

Studies in decision. II. An empirical test of a quantitative theory of decision.

1943 • 38 citations

The Nature of Indifference Curves

1934 • 37 citations

A Note on the Determinateness of the Utility Function

1935 • 36 citations

Why ‘should’ Statisticians and Businessmen Maximize ‘Moral Expectation’? (1951)

1974 • 35 citations

Commentary on the Three Notes of Emile Borel

1953 • 30 citations

THE FOUNDATIONS OF WELFARE ECONOMICS

1949 • 29 citations

Contribution of Psychological Data to Economic Analysis

1947 • 29 citations

A method for the study of interstimulus similarity

1954 • 29 citations

The Interpretation of Subjective Value Theory in the Writings of the Austrian Economists

1934 • 27 citations

La psychologie de l'homme rationnel devant le risque : la théorie et l'expérience

1953 • 27 citations

A Revolution in Economic Theory?

1946 • 27 citations

The Strong Independence Assumption--Gasoline Blends and Probability Mixtures

1952 • 25 citations

The Limitations of Statistical Demand Curves

1939 • 24 citations

On the Determinateness of the Utility Function

1937 • 21 citations

Robertson on Utility and Scope

1997 • 20 citations

The Theory of Games

1948 • 20 citations

A PREFERENCE EXPERIMENT

1951 • 19 citations

Psychological-mathematical probability in relationships of lottery gambles.

1953 • 18 citations

The End of Marginal Utility: A Note on Dr. Bernardelli's Article

1939 • 15 citations

Some psychological problems of economics.

1950 • 14 citations

Pareto and Pure Economics

1933 • 13 citations

A Rehabilitation of the Classical Theory of Marginal Utility

1952 • 13 citations

A Note on Revealed Preference and the Transitivity Condition

1952 • 12 citations

The Community Indifference Map: A Construction

1949 • 10 citations

A Note on Measures of Utility

1950 • 10 citations

Psychological Aspects of Economic Thought

1949 • 10 citations

Conditions for a Social Welfare Function

1953 • 10 citations

Consumer's Surplus and Cardinal Utility

1943 • 9 citations

The Principles of Compensation Reconsidered

1952 • 8 citations

Professor Knight and the Theory of Demand

1946 • 7 citations

Can We Measure the Marginal Utility of Money?

1945 • 7 citations

THE PSYCHOLOGICAL ASSUMPTIONS OF ECONOMICS

1946 • 6 citations

On the Use of the Theory of Probability in Economics

1952 • 6 citations

Statistical versus Intuitive Confidence

1952 • 5 citations

On the economic theory of lottery-gambles

1945 • 5 citations

The Meaning of Rationality: A Note on Professor Lange's Article

1946 • 4 citations

A Reply to Mr. Samuelson's Note

1939 • 4 citations

Choice in Psychology and as Economic Assumption

1953 • 4 citations

A neurobiophysical interpretation of certain aspects of the problem of risks

1951 • 2 citations

A PREFERENCE EXPERIMENT (SERIES 2, TRIAL 1),

1951 • 2 citations

Comment on Mr. Bishop's Article

1946 • 1 citations

Deleted Work

1955 • 0 citations