A Rating Scale for Measuring Product/ Service Satisfaction

Statistical principles in experimental design.

1962 • 27,228 citations

Harvard Business Review

1988 • 18,717 citations

Advances in Consumer Research

2014 • 13,596 citations

Social Indicators of Well-Being

1976 • 3,465 citations

Statistics for the social sciences

1973 • 2,139 citations

Consumer Satisfaction, Dissatisfaction, and Complaining Behavior

1991 • 367 citations

Extending the Concept of Consumer Satisfaction

1977 • 139 citations

Testing Thirteen Attitude Scales for Agreement and Brand Discrimination

1979 • 120 citations

A Taxonomy of Consumer Satisfaction/Dissatisfaction Measures

1977 • 107 citations

Was consumer satisfaction a pig in a poke?

1977 • 19 citations

A Comprehensive Study of Consumer Satisfaction With Durable Products

1978 • 7 citations