Checking the Success of Manipulations in Marketing Experiments

Construct validity in psychological tests.

1955 • 10,167 citations

Strong Inference

1964 • 2,715 citations

Explorations in cognitive dissonance.

1962 • 1,089 citations

Operationism and the concept of perception.

1956 • 695 citations

Recommendations for APA test standards regarding construct, trait, or discriminant validity.

1960 • 543 citations

Structural Equation Models

1984 • 456 citations

On the External Validity of Experiments in Consumer Research

1982 • 439 citations

Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?

1977 • 361 citations

Beyond Attitude Structure: Toward the Informational Determinants of Attitude

1978 • 342 citations

Detecting and Explaining Vividness Effects in Attitudinal Judgments

1984 • 304 citations

Statistical Power and Effect Size in Marketing Research

1981 • 255 citations

Demand Artifacts in Laboratory Experiments in Consumer Research

1975 • 239 citations

The Use of Extrinsic Cues to Facilitate Product Adoption

1982 • 239 citations

Consumers' Use of Memory and External Information in Choice: Macro and Micro Perspectives

1986 • 167 citations

Structural Equation Models in Experimental Research

1977 • 164 citations

The Significance of Statistical Significance Tests in Marketing Research

1983 • 156 citations

Contrast effects and their relationship to subsequent behavior

1978 • 139 citations

Effects of the use of introductory rhetorical questions versus statements on information processing.

1984 • 119 citations

Isolating Attitudinal and Normative Influences in Behavioral Intentions Models

1979 • 85 citations

Compliance with an Interview Request: A Foot-in-the-Door, Self-Perception Interpretation

1977 • 85 citations

Partial Omega Squared for Anova Designs

1979 • 80 citations

Further Data on Suggestion in Pictures

1931 • 19 citations

The degrees of acceptance of dogmatic statements and preferences for their supposed makers.

1934 • 18 citations

Are Highly Credible Sources Persuasive?

1978 • 13 citations

VARIANCE EXPLAINED: IT MEASURES NEITHER IMPORTANCE NOR EFFECT SIZE*

1981 • 9 citations

Are Highly Credible Sources Persuasive?: Rejoinder

1978 • 6 citations