Are Highly Credible Sources Persuasive?: Rejoinder
Data up to Jan 2025
Total Citations Per Year
Abstract
References (8)
The Influence of Source Credibility on Communication Effectiveness
1951 • 3,039 citations
Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?
1977 • 361 citations
Demand Artifacts in Laboratory Experiments in Consumer Research
1975 • 239 citations
The Effects of Trial and Incentives on Repeat Purchase Behavior
1976 • 149 citations
Relative Effectiveness of Three Behavioral Influence Strategies as Supplements to Persuasion in a Marketing Context
1978 • 81 citations
Salience Patterns, Source Credibility, and the Sleeper Effect
1970 • 60 citations
Effects of source credibility on the relationship between authoritarianism and attitude change.
1968 • 56 citations
Are Highly Credible Sources Persuasive?
1978 • 13 citations