Are Three-Point Scales Always Good Enough?

The Theory of Buyer Behavior

1971 • 2,962 citations

Three-Point Likert Scales Are Good Enough

1971 • 295 citations

Rating Scales and Information Recovery—How Many Scales and Response Categories to Use?

1970 • 209 citations

Three-Point Likert Scales Are Good Enough

1971 • 207 citations

Television Show Preference: Application of a Choice Model

1976 • 98 citations

An Empirical Test of the Howard-Sheth Model of Buyer Behavior

1976 • 57 citations

Television Show Preference: Application of a Choice Model

1971 • 50 citations

An Empirical Test of the Howard-Sheth Model of Buyer Behavior

1970 • 33 citations

How Many Scales and how many Categories shall we use in Consumer Research?—A Comment

1971 • 28 citations