An Exploration of Voter Responses to Political Advertisements

Advances in Consumer Research

2014 • 13,596 citations

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1983 • 2,905 citations

The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations

1986 • 1,907 citations

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

1981 • 1,481 citations

The Power of Feelings in Understanding Advertising Effects

1987 • 1,098 citations

Attitude toward the AD as a Mediator of Consumer Brand Choice

1981 • 791 citations

Affective and Cognitive Antecedents of Attitude Toward the Ad : A Conceptual Framework

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The Impact of Feelings on Ad-Based Affect and Cognition

1989 • 513 citations

Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences

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The Cognitive Processes Mediating Acceptance of Advertising

1973 • 393 citations

Emotional Feelings and Attitude toward the Advertisement: The Roles of Brand Familarity and Repetition

1988 • 299 citations

Negative Political Advertising: Some Empirical Findings

1984 • 282 citations

An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance

1981 • 202 citations

Journal of consumer research

1984 • 197 citations

Mass communication theories and research

1985 • 185 citations

Comparison Advertising: Problems and Potential

1975 • 157 citations

The Interaction between Comparative Advertising and Copy Claim Variation

1981 • 156 citations

The Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings

1984 • 142 citations

An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class

1980 • 128 citations

Advertising Management

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An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance

1981 • 101 citations

Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis

1976 • 100 citations

The Interaction between Comparative Advertising and Copy Claim Variation

1981 • 89 citations

The Effects of Comparative Advertising Mediated by Market Position of Sponsoring Brand

1978 • 89 citations

Comparative Advertising: The Influence of Attitude-toward-the-Ad on Brand Evaluation

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Targeting Prospects for a New Product

1976 • 66 citations

An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class

1980 • 65 citations

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Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis

1976 • 47 citations

Measuring Emotional Responses to Advertising

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An Analysis of Cognitive Responses to Comparative Advertising

1980 • 36 citations

An Empirical Evaluation of Comparative Advertising Messages: Subjects' Responses on Perceptual Dimensions

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Professionalism is a State of Mind

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