Visual Presentation of Marketing Stimuli Defined in Hyperspace

Hierarchical Grouping to Optimize an Objective Function

1963 • 17,257 citations

The Measurement of Meaning

1957 • 8,915 citations

Multidimensional scaling by optimizing goodness of fit to a nonmetric hypothesis

1964 • 7,106 citations

Hierarchical clustering schemes

1967 • 4,697 citations

Assessing similarity between profiles.

1953 • 1,163 citations

Conjoint Measurement- for Quantifying Judgmental Data

1971 • 1,131 citations

Plots of High-Dimensional Data

1972 • 763 citations

Multidimensional Scaling: Theory and Applications in the Behavioral Sciences

1974 • 748 citations

Individual differences and multidimensional scaling

1972 • 552 citations

Multidimensional scaling and related techniques in marketing analysis

2009 • 287 citations

Applied multidimensional scaling : a comparison of approaches and algorithms

1972 • 141 citations

Cluster Analysis in Test Market Selection

1967 • 128 citations

Measurement Problems in Cluster Analysis

1967 • 97 citations

A Note on Proximity Measures and Cluster Analysis

1969 • 55 citations

On the Analysis of Interactions in Marketing Research Data

1973 • 41 citations

Common Stock Perception and Preference: An Application of Multidimensional Scaling

1969 • 32 citations

Spatial Measurement of Retail Store Demand

1973 • 22 citations

Non-parametric multidimensional analysis of paired comparisons data

1964 • 8 citations