The Effects of Scaling on the Correlation Coefficient: A Test of Validity

The Measurement of Meaning

1957 • 8,915 citations

Introduction to the Theory of Statistics.

1964 • 487 citations

Applied general statistics.

1939 • 432 citations

Three-Point Likert Scales Are Good Enough

1971 • 295 citations

Rating Scales and Information Recovery—How Many Scales and Response Categories to Use?

1970 • 209 citations

Three-Point Likert Scales Are Good Enough

1971 • 207 citations

Applied General Statistics.

1940 • 179 citations

Market Segmentation: Group versus Individual Behavior

1968 • 150 citations

Are Three-Point Scales Always Good Enough?

1972 • 138 citations

Upper Bounds for Correlations between Binary Outcomes and Probabilistic Predictions

1972 • 94 citations

Applied General Statistics

1940 • 58 citations

Market Segmentation: Group versus Individual Behavior

1968 • 56 citations

How Many Scales and how many Categories shall we use in Consumer Research?—A Comment

1971 • 28 citations

Regressions with Discrete Dependent Variables: The Effect on R²

1972 • 27 citations