Improving Drug-Therapy Decisions through Educational Outreach

Medical Innovation: A Diffusion Study.

1967 • 1,435 citations

Professional Dominance: The Social Structure of Medical Care.

1971 • 1,259 citations

Protocol-Based Computer Reminders, the Quality of Care and the Non-Perfectability of Man

1976 • 821 citations

The smoking problem: A review of the research and theory in behavioral risk modification.

1980 • 763 citations

Compliance with therapeutic regimens

1984 • 684 citations

Experiments on Mass Communication

2017 • 616 citations

Scientific versus commercial sources of influence on the prescribing behavior of physicians

1982 • 584 citations

Use of Antibiotics

1973 • 366 citations

Protecting the Medical Commons: Who Is Responsible?

1975 • 303 citations

Experiments on mass communication, Vol. 3.

1949 • 255 citations

Quality Assurance through Automated Monitoring and Concurrent Feedback Using a Computer-Based Medical Information System

1978 • 195 citations

Vasodilator Drugs in Peripheral Vascular Disease

1979 • 190 citations

Taking Your Medicine: Drug Regulation in the United States

1982 • 183 citations

PSYCHIATRIC INDICATIONS FOR THE TERMINATION OF PREGNANCY

1971 • 164 citations

Taking Your Medicine

1980 • 134 citations

Pills, Profits, and Politics

1974 • 132 citations

Vasodilators in Senile Dementias

1979 • 126 citations

A Comparative Evaluation of Marketed Analgesic Drugs

1972 • 125 citations

Relative persistence of opinion change induced by active compared to passive participation.

1967 • 100 citations

Continuing Medical Education — An Epidemiologic Evaluation

1970 • 92 citations

Assessing the evidence on HMO performance.

1980 • 80 citations

Assessing the Evidence on HMO Performance

1980 • 55 citations

Cost containment and changing physicians' practice behavior. Can the fox learn to guard the chicken coop?

1981 • 47 citations

Principles of Pharmaceutical Marketing

1976 • 44 citations

Content analysis of drug-detailing by pharmaceutical representatives

1977 • 34 citations

Propoxyphene: A Review

1977 • 31 citations

A New Wave of Antibiotics Builds

1981 • 26 citations

The Prescribing Habits of Physicians

1967 • 24 citations

The PSRO in Perspective

1981 • 24 citations

Drug Abuse in the US Army, Europe

1972 • 23 citations

Antibiotic usage in seven community hospitals

1970 • 23 citations

Cephalosporins: Use Review and Cost Analysis

1978 • 19 citations

Drug Information for Prescribers and Dispensers: Toward a Model System

1976 • 19 citations

Antibiotic use at Duke University Medical Center

1977 • 19 citations

Drug monitoring : a requirement for responsible drug use

1977 • 14 citations