The Value of Purchase History Data in Target Marketing

Inference from Iterative Simulation Using Multiple Sequences

1992 • 14,856 citations

Conditional logit analysis of qualitative choice behavior

1972 • 13,435 citations

Sampling-Based Approaches to Calculating Marginal Densities

1990 • 6,498 citations

The Calculation of Posterior Distributions by Data Augmentation

1987 • 3,679 citations

Markov Chains for Exploring Posterior Distributions

1994 • 3,493 citations

A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

1989 • 1,264 citations

Illustration of Bayesian Inference in Normal Data Models Using Gibbs Sampling

1990 • 953 citations

A Conditional Probit Model for Qualitative Choice: Discrete Decisions Recognizing Interdependence and Heterogeneous Preferences

1978 • 943 citations

On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models

1994 • 378 citations

Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach

1992 • 324 citations

Markov Chains for Exploring Posteior Distributions

1991 • 227 citations

The effects of in-store displays and feature advertising on consideration sets

1995 • 160 citations

19 Simulation estimation methods for limited dependent variable models

1993 • 128 citations

Simulation estimation for panel data models with limited dependent variables

1993 • 119 citations

20 Simulation estimation for panel data models with limited dependent variables

1993 • 94 citations