Note—The Factor Structure of Multidimensional Response to Marketing Stimuli: A Comparison of Two Approaches

The Measurement of Meaning

1957 • 8,915 citations

Analysis of individual differences in multidimensional scaling via an n-way generalization of “Eckart-Young” decomposition

1970 • 4,521 citations

The Theory of Buyer Behavior

1971 • 2,962 citations

Multivariate Data Analysis

2008 • 1,992 citations

Analyzing multivariate data

1978 • 1,595 citations

An Exploratory Assessment of Situational Effects in Buyer Behavior

1974 • 493 citations

Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review

1979 • 368 citations

Alternative Perceptual Mapping Techniques: Relative Accuracy and Usefulness

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Market Segmentation: A Strategic Management Tool

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A Normative Methodology for Modeling Consumer Response to Innovation

1977 • 145 citations

Three-mode factor analysis.

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PERCEPTOR: A Model for Product Positioning

1976 • 94 citations

Decision Issues in Building Perceptual Product Spaces with Multi-Attribute Rating Data

1985 • 48 citations

Maximum Likelihood Factor Analysis of Attitude Data

1977 • 21 citations