Effects of varying the recommendations in a fear-arousing communication.

Statistical principles in experimental design.

1962 • 27,228 citations

A personality scale of manifest anxiety.

1953 • 3,145 citations

Effects of fear-arousing communications.

1953 • 875 citations

Effects of fear and specificity of recommendation upon attitudes and behavior.

1965 • 599 citations

Sources of resistance to fear-arousing communications on smoking and lung cancer1

1966 • 215 citations

An experimental study of psychological resistances to fear arousing communications.

1962 • 203 citations

The interest value and relevance of fear arousing communications.

1960 • 127 citations

A field experiment on fear arousal with data on the validity of questionnaire measures1

1964 • 94 citations

Affect arousal and positioning of recommendations in persuasive communications.

1966 • 90 citations

Effects of high and low fear-arousing communications upon opinions toward smoking

1965 • 89 citations

Sex differences in attitude and behavior change under conditions of fear and specific instructions

1966 • 85 citations

Fear communications in the acceptance of preventive health practices.

1965 • 76 citations

The subjective use of inductive evidence.

1965 • 56 citations

Persistence of Influence for Varying Durations of Exposure to Threat Stimuli

1965 • 55 citations

AROUSING FEAR IN DENTAL HEALTH EDUCATION*^,†

1965 • 45 citations

Self-esteem, communicator characteristics, and attitude change.

1964 • 34 citations