A field experiment on fear arousal with data on the validity of questionnaire measures1

Communication and persuasion.

1954 • 1,158 citations

Cognitive structure and attitudinal affect.

1956 • 1,059 citations

Effects of fear-arousing communications.

1953 • 875 citations

Statistical inference.

1953 • 823 citations

Opinion-attitude methodology.

1946 • 301 citations

Effect of fear-arousing communication

1953 • 195 citations

The relationship between coping and avoiding behavior and response to fear-arousing propaganda.

1959 • 145 citations

Personality Differences Associated with Responsiveness to Fear-Arousing Communications1

1954 • 122 citations