Comparing Gains and Losses

Prospect Theory: An Analysis of Decision under Risk

1979 • 41,742 citations

Prospect theory: An analysis of decision under risk

1988 • 34,484 citations

Advances in prospect theory: Cumulative representation of uncertainty

1992 • 14,173 citations

Bad is Stronger than Good

2001 • 6,489 citations

Choices, values, and frames.

1984 • 6,096 citations

Choices, Values, and Frames

2013 • 5,614 citations

Mental Accounting and Consumer Choice

1985 • 4,284 citations

Negativity Bias, Negativity Dominance, and Contagion

2001 • 3,630 citations

Mental Accounting and Consumer Choice

2008 • 3,551 citations

Experimental Tests of the Endowment Effect and the Coase Theorem

1990 • 3,017 citations

Norm theory: Comparing reality to its alternatives.

1986 • 2,980 citations

International Affective Picture System (IAPS) : Technical Manual and Affective Ratings

1995 • 2,672 citations

Experimental Tests of the Endowment Effect and the Coase Theorem

2000 • 2,667 citations

Relationship between attitudes and evaluative space: A critical review, with emphasis on the separability of positive and negative substrates.

1994 • 1,598 citations

On the bipolarity of positive and negative affect.

1999 • 1,355 citations

Negative information weighs more heavily on the brain: The negativity bias in evaluative categorizations.

1998 • 1,154 citations

Can people feel happy and sad at the same time?

2001 • 1,009 citations

Modeling Loss Aversion and Reference Dependence Effects on Brand Choice

1993 • 879 citations

Emotion-based choice.

1999 • 782 citations

Preference reversals between joint and separate evaluations of options: A review and theoretical analysis.

1999 • 769 citations

On the ambivalence-indifference problem in attitude theory and measurement: A suggested modification of the semantic differential technique.

1972 • 768 citations

Decision Affect Theory: Emotional Reactions to the Outcomes of Risky Options

1997 • 754 citations

The Boundaries of Loss Aversion

2005 • 682 citations

Prospect Theory in the Wild: Evidence from the Field

2000 • 573 citations

Focusing on the Forgone: How Value Can Appear So Different to Buyers and Sellers

2000 • 485 citations

Anticipated Emotions as Guides to Choice

2001 • 475 citations

Rating Scales: Numeric Values May Change the Meaning of Scale Labels

1991 • 398 citations

Stereotypes and standards of judgment.

1991 • 384 citations

Loss Aversion Is an Affective Forecasting Error

2006 • 348 citations

Eliciting Affect Using the International Affective Picture System: Trajectories through Evaluative Space

1998 • 291 citations

When Do Losses Loom Larger than Gains?

2005 • 268 citations

The Agony of Victory and Thrill of Defeat

2004 • 241 citations

How to show that 9 > 221: Collect judgments in a between-subjects design.

1999 • 214 citations

The evaluative space grid: A single-item measure of positivity and negativity

2008 • 180 citations

When Gains Loom Larger Than Losses

2007 • 179 citations

Some recent studies of conflict behavior and drugs.

1961 • 154 citations

Comparison, Grouping, and Preference

1999 • 131 citations

The Role of Anticipated Emotions in the Endowment Effect

2005 • 110 citations

Predicting the intensity of losses vs. non-gains and non-losses vs. gains in judging fairness and value: A test of the loss aversion explanation

2005 • 107 citations

Natural anchoring at the neutral point of category rating scales

1978 • 33 citations

Neutral-Point Anchoring in Ratings of Personality-Trait Words

1983 • 5 citations

Evaluative Confounding in the Choice of Bipolar Scales

1979 • 3 citations

Deleted Work

1955 • 0 citations