Advertising and Aggregate Consumption: An Analysis of Causality

Investigating Causal Relations by Econometric Models and Cross-Spectral Methods

2010 • 3,086 citations

MONEY, INCOME, AND CAUSALITY

1972 • 3,059 citations

Distribution of Residual Autocorrelations in Autoregressive-Integrated Moving Average Time Series Models

1970 • 2,117 citations

Forecasting Economic Time Series

2000 • 1,898 citations

Testing for Serial Correlation in Least-Squares Regression When Some of the Regressors are Lagged Dependent Variables

1970 • 1,179 citations

Causality in temporal systems

1977 • 617 citations

Econometric Measurement of the Duration of Advertising Effect on Sales

1976 • 616 citations

The economics of advertising

1972 • 402 citations

Seasonal Adjustment and Relations between Variables

1974 • 319 citations

Relationships—and the Lack Thereof—Between Economic Time Series, with Special Reference to Money and Interest Rates

1977 • 307 citations

Seasonality in Regression

1974 • 184 citations

Significance levels of the Box-Pierce portmanteau statistic in finite samples

1977 • 151 citations

Tests for Serial Correlation in Regression Models with Lagged Dependent Variables and Serially Correlated Errors

1973 • 101 citations

Issues in the Economics of Advertising

1972 • 83 citations

Exogeneity and Causal Ordering in Macroeconomic Models

1976 • 76 citations

Advertising and the Aggregate C*~~~~ 0 onsumption Function

2016 • 64 citations

Cyclical Behavior of National Advertising

1962 • 34 citations