Advertisement Complexity and Looking Time

Conflict, arousal, and curiosity.

1960 • 5,766 citations

Curiosity and Exploration

1966 • 1,049 citations

The influence of complexity and novelty in visual figures on orienting responses.

1958 • 340 citations

Evaluations of subjective complexity, pleasingness and interestingness for a series of random polygons varying in complexity

1967 • 153 citations

Sensory Restriction: Effects on Behavior

1967 • 144 citations

Effects of Complexity and Incongruity Variables on Gsr, Investigatory Behavior, and Verbally Expressed Preference

1964 • 76 citations

Looking time: The effects of stimulus complexity and familiarity

1966 • 49 citations

Complexity Judgments of Photographs and Looking Time

1965 • 46 citations

Some determinants of looking time under different instructional sets

1968 • 43 citations

Some physical determinants of viewing time under three instructional sets

1966 • 39 citations

Duration of attention: The perceptual deprivation effect

1970 • 17 citations

Stimulus familiarity, dogmatism, and the duration of attention

1967 • 11 citations

Looking time: a bibliography.

1968 • 11 citations

Looking time: Experimenter and instruction effects

1970 • 7 citations

Note on looking time: Experimenter and instruction effects

1971 • 3 citations