Attitude and Prediction of Behavior

Coefficient alpha and the internal structure of tests

1951 • 39,787 citations

Applied Regression Analysis

2005 • 18,630 citations

Measures of Association for Cross Classifications

1979 • 2,263 citations

Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects

1969 • 2,132 citations

Multiple regression in psychological research and practice.

1968 • 1,171 citations

Criteria for Measures of Association

1965 • 276 citations

Path Analysis and Ordinal Data

1970 • 214 citations

Attitude as a Scientific Concept

1963 • 185 citations

Moderating effects and differential reliability and validity.

1963 • 166 citations

Attitude Measurement and Prediction of Behavior: An Evaluation of Conditions and Measurement Techniques

1967 • 159 citations

Correlated Independent Variables: The Problem of Multicollinearity

1963 • 146 citations

Buyer Attitudes and Brand Choice Behavior

1971 • 115 citations

Confidence Ratings, Message Reception, and the Receiver Operating Characteristic

1958 • 80 citations

A systematic treatment of judgment.

1945 • 25 citations

Verbal Attitudes and Behavior: A Paradigm for the Study of Message Transmission and Transformation

1960 • 9 citations