Problems and Strategies in Services Marketing

Harvard business review

1994 • 42,704 citations

Atmospherics as a Marketing Tool

1974 • 2,425 citations

Breaking Free from Product Marketing

1977 • 1,870 citations

Classifying Services to Gain Strategic Marketing Insights

1983 • 1,801 citations

Emerging perspectives on services marketing

1983 • 1,025 citations

A Service‐Orientated Approach to Marketing of Services

1978 • 544 citations

What is Meant by Services?

1966 • 436 citations

Growth strategies for service firms

1980 • 350 citations

Selling jobs in the service sector

1976 • 340 citations

The Present Status of the Marketing Concept

1972 • 325 citations

Conceptual and theoretical developments in marketing

1979 • 276 citations

The Service Revolution

1963 • 272 citations

Marketing Services by Managing the Environment

1982 • 254 citations

Guidelines for the advertising of services

1981 • 248 citations

Management of service operations

1979 • 240 citations

Theoretical Developments In Marketing

1980 • 235 citations

Marketing Consumer Services: New Insights

1978 • 154 citations

Management Accounting

1985 • 137 citations

Revue française de gestion

1978 • 121 citations

Marketing of Services An Evaluation of the Theory

1975 • 107 citations

The Service Revolution

1963 • 90 citations

Cost accounting comes to service industries.

1978 • 80 citations

An applied theory for marketing industrial services

1979 • 68 citations

The Present Status.

2006 • 47 citations

Marketing Activities in the Service Industries

1974 • 34 citations

Are goods and services different? : an exercise in marketing theory

1969 • 27 citations

Getting absent workers back on the job: The case of general motors

1981 • 14 citations

Determinants of market research expenditures for new industrial products

1977 • 10 citations

Marketing Intermediaries in Channels of Distribution for Services

1976 • 6 citations

Deleted Work

1955 • 0 citations